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Wyndham Case (Example)

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Wyndham Worldwide Case Analysis Case Name Class Date Name Wyndham Worldwide Case Analysis Executive Summary This study entails a thorough analysis of Wyndham’s internal and external analysis. Review of the company’s goals indicates that Wyndham aims at creating a customer-based experience while it builds reputation of goodwill. It has a global portfolio that provides customized products of all prices targeting every customer. The customers receive the company’s products from its 7500 branches. Some of the company’s main competitors include Starwood Hyatt and Marriot. The millennial and terrorism trends are some of the social trends influencing Wyndham’s productivity. It has the potential to expand its market towards Asia as well as diversifying its products and service. Since it is being faced with the problem of high costs of strategies it is recommended that the company should foster brand recognition and monitor the industry to promote goodwill. Introduction Wyndham Worldwide is However the strategy may be costly contributing to the already existing problem of high costs. In the third alternative monitoring of the industry while promoting community goodwill will help the company to establish a rapport with its clientele. This will increase their purchasing power adding revenue to the company. However the strategy too may be costly to the company though it will be beneficial in the end. References Crump  C. Hoofnagle  C. J. Barker Mai  M. Francis  J. & Vargas  K. (2016). CDT & EFF Brief in FTC v. Wyndham Worldwide Corporation. SSRN Electronic Journal. doi:10.2139/ssrn.2671566Datamonitor (Firm). (2013). Wyndham Worldwide Corporation. New York NY: Datamonitor.Davidoff  D. M. (2015). Contact: Customer service in the hospitality and tourism industry. Englewood Cliffs NJ: Prentice Hall.Shoemaker  S. Lewis  R. C. & Yesawich  P. C. (2013). Marketing leadership in hospitality and tourism: Strategies and tactics for competitive advantage. Upper Saddle River NJ: Pearson.Wyndham. (2014). Our Company | Wyndham Worldwide. Retrieved from [...]

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Attached are the documents needed to complete the assignment. Also attached is a template to follow when completing the assignment. One thing to consider is the Wyndham is a corporate brand that is the parent of several individually branded hotel chains -- a PORTFOLIO of brands perse (e.g. Super8, etc.). This is important because each individual brand services a segment of the travel industry with different needs. Customer demographics would vary according to the individual brands.The template is a guideline to provide some structure for your case analysis. What you can find in the way of current information is great and can be used to supplement the information that is actually listed in the textbook. Realize up front that you won't be able to find ALL of the information, but the template points out the type of information that would be helpful to have. Certainly you can go to the corporate website and use the mission listed there. As this is a case analysis you will present an executive summary which actually pretty close to an abstract. It's not the same as an introduction the executive summary is the last part of the paper you will write and essentially summarizes key information (e.g. What are key strengths/weaknesses/threats/and opportunities found (not the entire list) but most important; type of competitive advantage the firm offers and strategic focus you recommend in light of you analysis; problem statement and strategic alternatives developed and recommended alternative going forward. Below is the link to access the Chapter 3 & 4, if needed. Thank you.

Subject Area: Marketing

Document Type: Dissertation

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $55

Words 1375

Pages 5

Completed in 3 days

Expert writerkevin

Client Review

great job! assignment was completed three days before due date requested. paper was very detailed.


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