LITERATURE REVIEW ON SOCIAL IDENTITY THEORY AND ORGANISATION

What causes organizational identification? According to Social organizational theory, people tend to identify themselves into groups or categories like age cohorts, Religious affiliations and gender among others. People identify into these categories for different reasons. The first one is that people are able to understand and define others who have also identified into those categories as themselves. A person is associated with the characteristics that his or her particular group has. The second is that it enables an individual to locate and understand themselves in a social environment. Another factor is the groups prominence and finally is the motives or set of factors behind the formation of that particular group. CONCLUSION In conclusion, the social identity theory however reformulates the concept of identification as being a part of a collective.