Name: Course: Professor: Date: The first advertisement entails a commercial that I directed to the masculine consumers. The advert dates back to a commercial done in the 1940s for the Campbell Soup. The commercial is a graphic image that illustrates a fence like a barrier to the beef soup with four women behind the wooden fence wearing worried faces. The women are also anxious to have a taste of the soup. There are also writings on the fence-like figure in the image that reads “FOR MEN ONLY.” There is also an additional message that existence and changes to fit the dynamic culture of consumption. The two food commercials relate to the gender issues by depicting the male gender as a strong gender physically while the female gender is depicted as a soft and sensitive gender when it comes to what type of food to consume. Work cited YouTube Commercials. “Submerged - GODIVA Masterpieces TV Commercial.” YouTube YouTube 20 Oct. 2017 www.youtube.com/watch?v=WUZceWeWuRg. “Meat is oh-so-Manly!” The Gender Blender Blog 20 May 2009. https://thegenderblenderblog.wordpress.com/2009/05/20/meat-is-oh-so-manly/Parkin Katherine J. Food is love: Food advertising and gender roles in modern America. University of pennsylvania Press 2006. [...]
Please read carefully, and include either the advertisements themselves or links to the advertisements. The purpose of this discussion board activity is to analyze food based ads that makes use of American gender ideas. Step 1: First, find a print advertisement or television commercial for food that is directed at masculine consumers and one that is directed at feminine consumers. Save a copy of each to include with your initial post for this module. Please note that for the purposes of this assignment, Carl's Junior ads are not acceptable. While they are certainly prevalent, memorable, and interesting in light of this topic, I'd like you to dig deeper and find some other good examples. Step 2: Prepare at least a half-page (double spaced) about each of the ads you have chosen, keeping in mind what you have read and viewed for this week. Ask yourself: What messages about American food culture are contained in these ads? What messages about American masculinity and femininity are contained in these ads? Are these new ideas? Old ideas? Both/hybrid ideas? How do these ads show American food to relate to American ideas about gender?