Gender Stereotypes and Discrimination in Commercials

This is despite their assured market visibility that earns them huge sells. In the same way, commercial advertisement is evolving from time to time. Gender has become a factor of consideration when developing commercial advertisement. Companies want to match their products with the right gender. This, which I can term as one of commercial advertisement’s mistake, has also led to the development of discrimination in these commercials. The 30 seconds advertisement is dominated by female graphics which are otherwise sexual. The advertisement advertises the GODIVA chocolate by using the female gender to stereotype the consumption of chocolate. The primary perception portrayed in the advertisement is that only the female gender are the consumers of the chocolate products. The effect of the 21st century advertisement is that it also entails gender discrimination.