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The PCRA; Social Marketing Campaign for Petroleum Conservation Student’s Name University Affiliation Notably the current situation in the case is designing a marketing strategy for use in the part 2 of the marketing campaign that is due within a week. With this the executive director of the Petroleum Conservation Research Association (PCRA) Abhay Bakre is expected to present the marketing strategy to the ministry on the energy conservation to inform the public. Considerably the initial initiative was successful but Bakre is determined to get a positive response from the public. Having used the traditional mainstream PCRA and the target audience. Pointedly the ministry depends on the effective nature of marketing campaign to enhance petroleum conservation and reduce reliance on imported oil to curb foreign exchange transfers. Considerably both Bakre and the marketing team have the responsibility to design an effective marketing strategy. Besides PCRA is mandated to enhance continual petroleum conservation as this is its primary role. On the other hand the target audience is affected in that the message should be designed to elicit long-lasting responses. Reference PCRA. (2016). The PCRA Social Marketing Campaign for Petroleum Conservation. Ivey Publishing. [...]
Order Description:
must read the case and answer the following questions accurately. What's the current situation? Why is this situation happening? What are the issues/problems in the case? state Two recommendations and why? Who are the stakeholders and why?
Subject Area: Marketing
Document Type: Dissertation
