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POSC 10 – American Politics 2/16 – Political Parties (continued) Political Campaigns 1 Today’s Agenda 1. History of Political Parties (continued) 2. Functions of Political Parties 3. Party Organization 4. Why Do We Have a Two-Party System? 5. Modern Presidential Campaign Process 2 Golden Age • Post-Reconstruction parties come to dominate local and state government • Often referred to as Golden Age of parties • Driven by development of political machines • Organizations that use tangible incentives such as jobs and favors to win loyalty among voters • Provided housing employment and even food to many voters • Offered entertainment by organizing torchlight parades weekend picnics socials and other community events • Most citizens (even those not political) attended forming some allegiance to party • Parties provided considerable employment and opportunity for upward social mobility as individual rose in the organization • Parties generated intense loyalty and devotion among their policy) • Way to reach audience who otherwise might not be exposed to campaign information • Can have powerful effects • Daisy Ad: youtube.com • Willie Horton Ad: www.youtube.com 22 Mobilization Tactics • Efforts to get those to vote who would otherwise stay home • Common modes of contact: Door-to-door canvassing phone calls direct mail email • Canvassing generally successful • Phone calls depend on caller (volunteer vs. paid worker vs. robocall) • Direct mail has small effects email no effect texts mixed • Social pressure mailings • Mailing advertises past political participation and threatens to publicize decision to (not) vote in the current election • Invokes specter of public shame or embarrassment to pressure conformity with the social norm of voting • Highly successful but strongly disliked by those targeted • Increasing use by campaigns / organizations 23 24 Next Time (Wednesday) • Political Campaigns (continued) • Congress 25 [...]
Order Description:
8-9 Page paper Make thesis and argument clear Every paragraph should relate and lead to the argument
Subject Area: Politics
Document Type: Thesis Statement
