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Distribution Channel for the Padlette Name Instructor Institution Date Distribution Channel for the Padlette The Padlette is a minimal strap for a tablet that helps provide an easier grip for the user (Scott 2016). It is worth noting that tablets tend to have an elegant look. One of the reasons why tablets are considered to be stylish is their sleek curves (Scott 2016). These curves are however sometimes disastrous since they make it extremely difficult for the user to have a good grip on the device. The Padlette was designed to address this problem. Besides providing an easy grip the Padlette has a minimal effect on the appearance of the tablets. In addition to that the product retails for about 20 US Dollars and can as counterproductive. A second challenge that I foresee is with regards to the pricing of the product. In most cases retailers get a commission after selling a commodity. It is likely that the retailer would want to increase the price of the Padlette to increase their commission before accepting it. References Chiang W. Y. K. (2010). Product availability in competitive and cooperative dual-channel distribution with stock-out based substitution. European Journal of Operational Research 200(1) 111-126. Kotler P. and Armstrong G. (2017). Principles of marketing. Boston Massachusetts: Pearson Prentice Hall. Samaha S. A. Palmatier R. W. and Dant R. P. (2011). Poisoning relationships: Perceived unfairness in channels of distribution. Journal of Marketing 75(3) 99-117. Scott B. (2016). 8 top products you need to try in 2016. Retrieved from https://www.inc.com/bartie-scott/ss/what-to-watch-2016-best-products-to-try.html [...]
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Referring back to our discussion in Session 1, you identified channels to get new products into the hands of customers. As a fledgling business, you would like to sell as many units as possible. Would it make sense to use all the channels available to you? The reality is that the goals of channel members are often in conflict (see textbook, p. 304-305, and the Time magazine article in the reading assignment). Review the responses from the Session 1 discussion. Pick one of the products and post your responses to the following questions: Which brick-and-mortar retailers would you choose to sell this product? Why? Which online retailers would you choose to sell this product? Why? Gaviña sells its coffee through retailers and online (as well as wholesale to McDonald’s). Would you recommend using both channels for your product? If so, how would you minimize channel conflict? What challenges do you foresee in getting your product accepted by these companies?
Subject Area: Marketing
Document Type: Thesis Statement
