How information architecture can help with the issues of managing the customer data

With information architecture, the data could be saved in a central point and access to the data would only be restricted to those who have been given rights of access to it such as the staffs. Through this the company would have succeeded in managing customer and also preventing the data from being accessed by unauthorized individuals who might be having evil plans such as tempering with the data, Question two: what benefits did they see by managing the customer data? There are lots of benefits which are associated with managing customer data. These benefits include: 1) By managing customer data, they could use tools such as business intelligence (BI) tools to measure the customer activity on a regular basis and rank them based on their value to the company.