Observational Learning Essay

Document Type:Thesis

Subject Area:Education

Document 1

It is a more efficient method of acquiring knowledge as it requires the learner only to use his or her eyes and is not limited to literacy expectations as in reading. In society, the resource person can be a parent, a sibling or just any adult who has acquired more value from his or her life. Observational learning also takes place in animals where instinctive behaviour is elicited when one animal observes another. In animals, it is based on classical conditioning. Observational learning takes place in four stages namely; Attention, Memory retention, Initiation and Motivation. Social media, as a powerful tool for gaining information in the current world, has an enormous impact on observational learning. In the contemporary world, young people no longer prefer learning values and morals from their elders in society.

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