Commercial food production management Student’s name Institution Course Date Executive summary. The hospitality industry and the fast-food industry to be precise is an ever-changing business. The concepts in this business change every single day with new trends coming and going. However the core of the fast-food industry is all about providing the customers with exciting experiences every single segmentation of the restaurant. The main concern in the fast-food industry is how the experience is delivered to the customers. The main organization I would operate is a fast-food restaurant mainly offering special meals snacks and drinks. Throughout this paper I have discussed different aspects of the kind of restaurant I would like to operate. For instance I have drafted a mission statement which the organization would focus on provided an appropriate organizational chart and job descriptions of the different personnel and the 4p’s of marketing. Additionally the paper provides a $ 253 000 References Aaron Allen & Associates. (2012). Menu Design: Why It’s Important and How to Do It Right. Retrieved from aaronallen.com of Form Baraban R. S. & Durocher J. F. (2010). Successful Restaurant Design. New York NY USA: John Wiley & Sons. Bottom of Form Davis B. Lockwood A. Ioannis P. & Alcott. (2013). Food and Beverage Management. Routledge Publishers. Top of Form Gisslen W. (2011). Professional cooking. Hoboken NJ: John Wiley & Sons. Gummesson E. (2002). Total Relationship Marketing: Marketing Strategy Moving from the 4Ps- -the product Price Promotion Place--of Traditional Marketing Management to the 30Rs--the Thirty Relationships--of a New Marketing Paradigm. Routledge Publishers. Bottom of Form Top of Form Griffin R. W. (2011). Management. Mason OH: South-Western Cengage Learning. Robinson A. (2014). The flow of food in a restaurant. Retrieved from prezi.com R. (2017). Discover The Importance Of Having A Signature Item. Retrieved from www.foodreference.com Bottom of Form [...]
I have attached the file below. We are suppose to come up with our own restaurant, and explain the things that I have attached to the file below.