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Any City Can be a Tourist destination [Your Name] Course Name and Number Prof. [Instructor’s Name] [Date] 1. The leaders in Wichita Falls needed set up a platform for deliberations and make new appointments to develop a strategic plan that would outline their economic vision for the area. This strategic plan is what would be used to improve the image of Wichita Falls so as to attract tourists to the area. They also needed to begin a campaign and marketing programs that would not only stimulate ownership and pride among the locals but would also attract tourists. The leaders can develop events that are specifically tailored to attract Millennials to the area. Different t-shirt slogans and adverts can be employed as well as using the students from the local university in the area. In order for Wichita Falls to maintain this economic growth in the tourism sector they need to diversify and offer different experiences to different groups thereby ensuring sustainable growth and development in the sector. Work Cited BIBLIOGRAPHY \l 1033 Roy R. A. Cook C. H. & Marqua J. J. (2014). Tourism: The Business of Hospitality and Travel 5th Edition. Upper Saddle River NJ: Prentice Hall. [...]
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Unit VIII Case Study Read through the case study, “Any City Can be a Tourist Destination,” on pages 364-370 of your textbook. As you read, analyze the case, and then provide a response to the following questions: 1. What did leaders in Wichita Falls need to do to lay the foundation for tourism growth? 2. What were the key components of the “Pride in the Falls” campaign that supported the image and growth of tourism? 3. How would you evaluate the success or failure of the “Pride in the Falls” campaign? 4. What future actions would you recommend to city planners to continue tourism growth? All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines. Information about accessing the Blackboard Grading Rubric for this assignment is provided below
Subject Area: Tourism
Document Type: Dissertation
