SWOT Analysis IKEA

It is also done by companies to identify their external opportunities and threats. Companies must be having threats and opportunities. Weaknesses and strengths are also part of how business works. For this particular case, we will look at the SWOT analysis of the IKEA company. IKEA is an internationally recognized company. The current CEO is Jesper Brodin who has been steering the company since 2017. The company has been in business for a very long time. Throughout this period, it has made several steps in ensuring that it remains at the top regarding ranking and volumes of sales (Li and Yihong, 114). The company, however, faces competition from other giants in the same field. The company also has several internal strengths as well as weaknesses.