Shave Smart Pro Case Study

This essay focuses on analysis the marketing plan of this product, the product concept and reasons why the product should be successful in the market. Furthermore, a situational analysis is given to the other companies that give competition to this product in the market showing economic, social, legal and technological conditions of the competitors. Their major strengths and weaknesses. Shave Smart as a new and better version of the Gillette Mach 3 is meant to target the growing population who have desires for shaving in order to portray quality appearance. The product seeks to cover not all the developed countries with middle and high-income earners but also the developing world who are low and middle-income earners. Since the product’s construction and usage are complex and may take a long duration of time to be accepted into the market (Hassan, Salah S & Stephen H.

Craft, 2005) c) Technological; the product marketing seeking to allow the usage of the URL to allow interactive communication between the sellers and buyers. d) Legal conditions: the product seeks to provide a legal right to all its clients. This is with close protection of the human and environmental rights The emergence of the dollar shave club is a major competitor to the Gillette product portraying some major strengths against the Gillette product. The competitor has major investments in one product one wipe Charlie which has resulted: a. (Datta, Y, 1996) In conclusion, Gillette Mach 3 is a quality product of high standards which when adopted into the market is meeting to suit the needs of the common individual to the maximum. The product is also available at an affordable price.