Shave Smart Business plan Author’s Name Institutional Affiliation Shave Smart Business plan I. Introductiona. The Purpose Of The Marketing PlanThe purpose of this marketing plan is to introduce a razor Shave Smart. This is a disposable razor which is primarily used for the removal of unwanted body hair through the act of shaving. They come in various sizes and shapes including straight razors disposable razors and an electric razor. Furthermore Gillette as a company has been able to come up with this various products in the markets most especially the Shave Smart which has high expectation in the market (Jaju et al 2006; Machado et al 2012). Shave Smart as a new and better version of the Gillette Mach 3 is meant to target the growing population who have desires for shaving in order to portray quality appearance. The product seeks to cover not all the developed countries with company budgets are based on the revenue gained while the revision plans are based on the comments from customer interactions. The company stores will always be flooded with stock to ensure customer demands are fulfilled each and every moment. References Bamousa W. International Journal of Scientific & Engineering Research Gillette Product and Marketing Volume 7 2016. Datta Y. "Market segmentation: an integrated framework." Long Range Planning 29.6 (1996): 797-811. Durant W. “The Situation Situational Analysis” Chapter 4. Gupta A. Developing New Products 2006.Hassan Salah S. and Stephen H. Craft. "Linking global market segmentation decisions with strategic positioning options." Journal of Consumer Marketing 22.2 (2005): 81-89. Jaju A. Joiner C. and Reddy S. (2006) Consumer evaluations of corporate brand redeployments. Journal of the Academy of Marketing Science 34 (2): 206–215. Tellis Gerard J. and Peter N. Golder. "First to market first to fail? Real causes of enduring market leadership." (1996). [...]
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