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Marketing of Organisation (Example)

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1.0 Introduction Sheng Siong Supermarket Ltd was started in the year 1985. It is one of the largest retailers in Singapore and has more than S$780 million in yearly sales revenue. It is one of the top listed organizations on the Singapore Exchange. Sheng Siong was founded by Mr Lim Hock Chee who is the current CEO and his two brothers. The Lim brothers ventured in retail business in 1984 when the pig farming was phased out by the government. They started Sheng Siong’s first operation and it has been experiencing tremendous success since then. The company had earlier concentrated on providing large volumes of no-frills products which increased sales by accepting lower profit margins. Sheng Siong has been recognized as one of the best companies in Singapore as seen from the awards. It became the third biggest retailer in the country. It has been recognized as Superbrands Singapore development. Journal of Business Studies Quarterly 4(5) p. 117. Rajasekar J. 2014. Factors affecting good strategic implementation in business organizations. International Journal of Social Science and Business 9(5). Tan S. 2015. SIngapore Legal and Financial System. Financial Journal. Tan T. W. 2014. Retailing Trends in Asia Strategies and Obstacles. Asian Business Review . TING K. B. 2014. The Singapore Vegetable Business. A Journal on Singapore Food Industry. Tyssen A. W. a. S. B. 2014. Disadvantages of transformational and transactional leadership styles in company management. Internatiional Journal of Project Management 3(30) pp. 364-376. Yihan G. 2015. Sheng Siong Supermarket Pte Ltd. Volume 24 p. 260. Zailani S. C. a. T. F. 2015. Drivers of halal related strategy among food halal food firms. Singapore Food Journal 8(5) p. 117. Zopoulos D. G. K. a. P. J. 2013. The competitive performance of food companies in Singapore. Benchmarking International Journal 4(20) pp. 341-362. [...]

Order Description:

Word count between 4000 - 5000 (Citation is included), Harvard Referencing style, Reference list in letter format from A to Z, Times New Roman, Size font 12.

Subject Area: Marketing

Document Type: Reports

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $100

Words 4400

Pages 16

Completed in 49 days

Expert Stanley K

Client Review

GOT A c+ grade.


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