Innovation Influence in Canine Business in Hong Kong Name Institute Contents TOC \o "1-3" \h \z \u Abstract PAGEREF _Toc507099449 \h 3Introduction PAGEREF _Toc507099450 \h 41.1.Background PAGEREF _Toc507099451 \h 41.2.Management concerns PAGEREF _Toc507099452 \h 51.2.1.Rationale PAGEREF _Toc507099453 \h 51.2.2.Objectives PAGEREF _Toc507099454 \h 5Proposed research questions PAGEREF _Toc507099455 \h 5Research methods PAGEREF _Toc507099456 \h 6Literature review PAGEREF _Toc507099457 \h 6Theories used in research study PAGEREF _Toc507099458 \h 10Diffusion of innovation PAGEREF _Toc507099459 \h 10Socio-technical system theory PAGEREF _Toc507099460 \h 11SWOT analysis PAGEREF _Toc507099461 \h 11Porter’s 5 force model PAGEREF _Toc507099462 \h 132.6.Competitive Rivalry between Existing Players PAGEREF _Toc507099463 \h 142.7.Bargaining Power of Suppliers PAGEREF _Toc507099464 \h 152.8.Bargaining Power of Customers PAGEREF _Toc507099465 \h 162.9.Application of threat of New Entrant to the DDT organization PAGEREF _Toc507099466 \h 16Application of threat of substitutes to DDT organization PAGEREF _Toc507099467 \h 17The Ansoff Matrix PAGEREF _Toc507099468 \h 17The dynamic capability theory PAGEREF _Toc507099469 \h 1423-1438. Intarakumnerd P. & Chaminade C. (2007). Strategy versus practice in innovation systems policy: the case of Thailand. Asian Journal of Technology Innovation 15(2) 197-213. Kuipers B. S. & Giurge L. M. (2016). Does alignment matter? The performance implications of HR roles connected to organizational strategy. The International Journal of Human Resource Management 1-23. Ngo L.V. & Ocass A. (2013). Innovation and business success: The mediating role of customer participation. Journal of Business Research. 66 (8). pp. 1134–1142. Porter M.E. (2008). The five competitive forces that shape strategy. Boston MA: Harvard Business School Publishing. Rogers E.M. (2005). Diffusion of Innovations 5th Edition. New York: Free Press. Teece D.J. Pisano G. & Shuen A. (2001). Dynamic Capabilities and Strategic Management. The Nature and Dynamics of Organizational Capabilities. pp. 334–362. Tuominen M. & Hyvönen S. (2004). Organizational innovation capability: A driver for competitive superiority in marketing channels. The International Review of Retail Distribution and Consumer Research 14(3) 277-293. [...]
In order to have a theme focus on innovation capability with sufficient conceptual depth; subsequently, the literature review content and research methods and finding analysis content will consist of content about innovation capability (including dynamic capability, core capability, and ambidexterity). This theme/ content of innovation capability itself will make up around 50% of the contents on these chapters; the content of innovation capability in turn will be used to evaluate other secondary topics, such as customer loyalty, diversification, etc...