Airbnb Social Media Marketing Analysis Name: Course: Professor: Date: Airbnb Social Media Marketing Analysis Airbnb is an American corporation that provides an online marketplace for individuals to offer their properties for lease or lodging. The company does not have property to lease or offer accommodation but acts as a broker for the lessors or hotels and individuals looking for accommodation around the world. It obtains its revenues from a percentage service fee from the bookings that customers make on its site. The Financial Times reported that the revenues of the company were more than $3.5 billion in 2017 (Hook 2018). Fortune projects that the company will have revenues of about $8.5 billion and profits of $3.5 billion per year by 2020 (Gallagher 2017). The company has heavily relied on the Internet to grow. The essay will discuss how the company uses social media and technology to market of the company. Such advertising ensures that the company uses a low marketing budget to increase its sales and leads. References Agnihotri R. Dingus R. Hu M. Y. & Krush M. T. (2016). Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management 53 172-180. AirBnB. (2016). Airbnb and the rise of millennial travel. Online. Retrieved on February 03 2018 at www.airbnbcitizen.com M. Barker D. I. Bormann N. & Neher K. (2012). Social media marketing: A strategic approach. Nelson Education. Gallagher L. (2017). Airbnb’s profits to top $3 billion by 2020. Fortune. February 15. Online. Retrieved on February 03 2018 at fortune.com L. (2018). Airbnb marks first full year of profitability in 2017. Financial Times. January 25. Online. Retrieved on February 03 2018 at www.ft.com B. (2017). Social media reaches 3 billion users globally says new report. Mashable. August 07. Online. Retrieved on February 03 2018 at https://mashable.com/2017/08/07/3-billion-global-social-media-users/#fYs_McO4iaqF [...]
In this essay, detail how AirBnB relies heavily on social media or technology to market their product. Provide the following: Provide an overview or history of the brand (product). Describe and explain how technology or social media is utilized for marketing purposes. Demonstrate an understanding of target markets and demographics. Your paper should be 2-3 pages in length, well written, and formatted according to APA Requirements. Provide at least three outside sources.