Concept of Value Proposition in the Hotel Industry Name Student Name Over the past 2 decades the hotel and hospitality market has transformed many facets to conform to the changing customer behavior and technology. These significant transformations have consequently changed business operations of hoteliers. The changes have however met a dead end where there are more difficulties in attaining new propositions and most of them diminish with time. Hotel owners desire that their properties conform to any developments so as to bring about substantial returns. A concise value proposition will ensure that a traveler stays in hotel longer. The hotel industry mainly has faced challenges in hospitality for a long time on how to meet the numerous unique and diverse needs of the consumers while on the other hand retaining a excellence in operation contentment by consumers in various hotels is likely to reach the bottom line soon. Basing on J.D Power research services like breakfast and free WI-FI are no longer convincing or new (The Economist 2016). Furthermore few millennial guest are signing up for the reward scheme that was anticipated to be a major value proposition that would improve consumer satisfaction. Consumers today go for more recent and appealing services like those offered by Airbnb. Some consumers even question what a hotel has to offer in the next return. With Airbnb in place interest for hotels is plateauing. References Hoisington A. (2017). How the hotel industry has changed over the past 20 years. Hotel Management. www.hotelmanagement.net The Economist. (2016). North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations. https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://search.proquest.com.libraryresources.columbiasouthern.edu/abicomplete/docview/1805954611/fulltext/D41E89BD9BFF4A3CPQ/8?accountid=33337 [...]
Examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis. Your essay must include an introduction, be at least three pages in length, and be double-spaced, not counting the title and reference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have accompanying APA citations.