All big brands throughout the world are now shifting towards the trend of globalization. Something is forget about confined to geographical boundaries. Globalisation demands global marketing strategies being carried out around the world to resonate the brand's personality and its own image to focus on customers. A synonymous marketing strategy is cost-effective which is the strategy applied by many big companies throughout the world. However, experts also say that is not always a smart strategy because consumer behavior across the world ranges from culture to culture and from region to nation. For instance, an American consumer will react and respond in different ways when compared with a Nepalese consumer. Thus, while employing global marketing strategies, a wiser move would be to tweak it, customise it, and connect it with the local consumer behaviour.
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