Advanced marketing

The simple accommodation and restaurant facilities are the most favorable for tourists and individuals in the Australian environs who are in search of food and sleep at reasonable price rates. Therefore, accommodation or restaurant facilities offer various menus, and the clients pay according to their scale of preference from the menus. The system of accommodation or restaurant facilities differs from one nation to another as the dining habits of the citizenry change. Furthermore, a change in recipes and food products can bring a drastic change in food pricing. However, different restaurants offering fast food have developed in Australia where individuals come to enjoy meals with their family. PESTEL Analysis To assist in the analysis of these factors, they can be classified using the PESTEL analysis.

PESTEL analysis in Australian restaurants is essential. Firstly, PESTEL means "Political, Economic, Social, Technological, Environmental and Legal" agents that are known to influence business functioning (Yüksel, 2012 p. The analysis is hugely an essential task since it helps the supervisors in achieving a decent comprehension of the chances and the dangers that are known to exist inside their business firms. In addition, PESTEL analysis continues to equip business entities and managers with unique and more superior visions for their companies' future and methods through which the companies can compete effectively. The Australian government has facilitated an open, and a stable political and regulatory environment for business. This progressive base provides local and external investors a higher degree of confidence and certainty while doing business.

The Australian political approach greatly determines the number of foreign guests who will be touring the nation. However, over the years, the Australian government has been attracting a considerable amount of foreign guests, thanks to a politically stable environment. The governing parties that are Labor Party and the Liberal or National Coalition have adopted a political method which has continued to make the nation a haven for international guests. Secondly, companies continue to benefit from a stable political environment. Australia has shown to be one of the most vital markets in the Asia-Pacific region for the MNCs (Multi-National Companies or Corporations). The country hosts a growing economy; multi-lingual, a skilled and well-educated workforce, stable business and political environment, a competitive cost base and a strategic time-zone.

In addition, the factors continue to offer a market that is sophisticated and the right environment, enabling many MNCs to drive technology and innovation. The new millennium continues to bring more diversity challenges to institutions, leaders will have to trace their past assumptions on the traditional diversity steps and evaluate alternative change methods that accommodate the true change instruments, such as, the workforce in institutions. Consequently, restaurants have shown tremendous effort in taking good care of the kitchen, where they wash dishes and cook food. Lastly, food preservation is essential by keeping restaurants tidy and clean. Australian food restaurants continue to add ‘healthier choices’ on their menus since established public health schemes are pushing for dishes containing lower intakes of sugar and sodium (Issa, Vanessa, & Theodora, 2010 p.