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Customer journey mapping (Example)

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Content Marketing Strategy Report` Title Page Name Professor Course Institution Date Table of Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc503801006 \h 3Introduction PAGEREF _Toc503801007 \h 4Client Analysis PAGEREF _Toc503801008 \h 4a.Overview of the client PAGEREF _Toc503801009 \h 5b.Overall marketing goals PAGEREF _Toc503801010 \h 5c.Content audit PAGEREF _Toc503801011 \h 6Specific Objectives PAGEREF _Toc503801012 \h 7d.Strategies for specific objectives PAGEREF _Toc503801013 \h 7Competitor Analysis PAGEREF _Toc503801014 \h 9a.Overview of competitors PAGEREF _Toc503801015 \h 9b.Content audit of competitors PAGEREF _Toc503801016 \h 9Customer Profiling PAGEREF _Toc503801017 \h 11a.Target audience overview PAGEREF _Toc503801018 \h 11Customer personas – PAGEREF _Toc503801019 \h 13Customer Journey Mapping PAGEREF _Toc503801020 \h 15Life cycle stage PAGEREF _Toc503801021 \h 16Optimizing Stages for Customer Journey PAGEREF _Toc503801022 \h 191.Awareness PAGEREF _Toc503801023 \h 192.Consideration PAGEREF _Toc503801024 \h 193.Decision making PAGEREF _Toc503801025 \h 20Content Calendar (included in appendices) PAGEREF _Toc503801026 \h 21Examples of Content Publication – PAGEREF _Toc503801027 \h 22Conclusion months in Saudi Arabia. PNU Topic/title Target personas Mediums Information source Tone/style August Week 1 Presentation of courses offered by the University Students and parents Blog post University website and social media platforms Serious/expert Week 2 Introduction of university stuff members Members of the public including students and parents Video University website Facebook pages Serious Week 3 Presentation of University schedules Parents and students Article Website social media platforms Serious Week 4 How to save for back to school for students Students Blog post School website social media platforms Motivating September Week 1 How to save for back to school for parents Parents Blog post Website and social media Motivating Week 2 Survivorship tips in campus Students Article Social media Motivating Week 3 Presentation of semester dates Students Article School website Serious Week 4 Presentation of University resources Parents and students Video School website and social media Encouraging Presentable [...]

Order Description:

I am emailing you regarding NGM Digital I assignment. I would like to remind that on Week 10 19th of November 8 AM, you can submit your drafts for content marketing plan on Loop to receive the feedback during Tuesday session. This is an optional feedback session. I would also like to encourage to read the assignment brief again, to go through lecture material, use additional resources and also look for extra readings yurselves. For example, a good resource for your content marketing plan is Content Marketing Institute’s website or YouTube channel. I would also like to remind that, based on our guest speaker session, currently PNU College of Business is going through re-branding because "it needs to be aligned with Vision 2030 with female leaders and PNU Business School is the best place to prepare female leaders". The new vision is “Introducing and creating gender balance in leadership in KSA”. This is a strong new vision for PNU and its business school. It is also important to communicate all of that to businesses, students and society both locally and globally. I am emailing you regarding NGM Digital I assignment. I would like to remind that on Week 10 19th of November 8 AM, you can submit your drafts for content marketing plan on Loop to receive the feedback during Tuesday session. This is an optional feedback session. I would also like to encourage to read the assignment brief again, to go through lecture material, use additional resources and also look for extra readings yurselves. For example, a good resource for your content marketing plan is Content Marketing Institute’s website or YouTube channel. I would also like to remind that, based on our guest speaker session, currently PNU College of Business is going through re-branding because "it needs to be aligned with Vision 2030 with female leaders and PNU Business School is the best place to prepare female leaders". The new vision is “Introducing and creating gender balance in leadership in KSA”. This is a strong new vision for PNU and its business school. It is also important to communicate all of that to businesses, students and society both locally and globally.

Subject Area: Marketing

Document Type: Poetry Prose

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $130

Words 7150

Pages 26

Completed in 26 days

Expert John K

Client Review

good

Positive
02.07.2018

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