British airways role of technology in success and growth

The strategy, which has been adopted in the company to integrate latest technology forms is designed to improve sales, has been successful, as organizational levels have risen considerably in the past two decades. Moreover, the aggressive marketing strategy used has assisted in ensuring that the global brand attracts more customers. British Airways has also focused on website advertising as a way of listing its product and ensuring that prospective clients are informed of the products that are available in the company. As a matter of fact, different channels have been leveraged to guarantee success within the company and to ensure that increased sales levels are recorded. As a consequence, the sales performance has risen considerably as the organization has recorded high revenue levels (British Airways).

Moreover, the website is informative in offering beach holiday deals, city break deals and last minute holiday deals (British Airways). The website also contains the profile of multiple cities to provide information to holiday lovers who may want to survive an experience in any of these destinations. Example: The British Airways website (British Airways. com) provides information to visitors informing them of flight offer prices to different global destinations. App Moreover, British Airways has developed an application for its clientele to increase their level of interaction with their clients. The application also allows passengers to select their entertainment options and the seat that they prefer in an airplane. Chatbots British Airways has also used chatbots to optimize customer experience. As artificial intelligence continues to be developed, computer-generated chatting experiences are available for clients who want to receive services and critical information from the airline.

The benefit of a chatbot is that it is equipped with natural language abilities. This is important as it enables airline services to be offered in a manner that mimics human conversations (Corcoran). The benefit of artificial intelligence is that it will also improve cargo handling and reduce cases of lost baggage to increase service delivery and company efficiency levels. Example: Automation British Airways also has a plan on focusing on automated machines to handle bags at airports. Currently, commercial technology is underused and has benefited more than 3. 5 million passengers. The machines will be increased due to positive consumer feedback as it is expected that the automated backdrop machines will allow customers to access instructions for processing and tagging their luggage by themselves (Dyson).