Levi Strauss and Co. (LSandCO) is a favorite privately organised clothing company. It was founded in 1853 by Levi Strauss in USA. It is presently one of the world's largest brand-name garments marketers with sales in more than 110 countries including European countries, Japan, Taiwan while others. The company was organized into three geographic divisions: Levi Strauss Americas (LSA), located in the SAN FRANCISCO BAY AREA headquarters; Levi Strauss Europe, Midsection East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD), located in Singapore. The business's apparel products can be purchased under the brand name of Levi's, Dockers and Levi Strauss Personal brands. Levi's, the primary brand, was founded in 1873 in San Francisco. It is focusing on riveted denim jeans and various lines of informal and street fashion.