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Thesis proposal (Example)

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Working Title The positive effect of the existence of a counterfeit on the genuine brand Research Question(s) When does having a counterfeit brand help the genuine brand? Abstract/Summary This paper seeks to address the question of when having a counterfeit brand helps the genuine brand using experimental research. An experiment using three conditions will provide a rationale for predictions concerning the positive effect of counterfeit information on the evaluation of a genuine brand and the mediating role of quality signaling. Primary data will be collected from five hundred individuals conveniently selected throughout an Internet panel survey in the U.S. and multivariate analysis will be conducted using SPSS software. Literature/Past Research Review Counterfeit consumption Counterfeit activities have continued to pose a threat to genuine brands in many markets. This has forced genuine brands to work harder to protect their reputation and hence their market. Counterfeit refers to the lesser quality do counterfeits affect different product quality tiers? National Bureau of Economic Research. Rosenthal R. & Rosnow R. L. (2008). Essentials of behavioral research : methods and data analysis. Boston: McGraw-Hill. Stewart C. A. Norwinski E. & Franze A. J. (2010). Brand integrity: Strategies for fighting contraband and counterfeit goods. Chicago IL: American Bar Association. Stravinskiene J. Dovaliene A. & Ambrazeviciute R. (2013). Factors influencing intent to buy counterfeits of luxury goods. Economics and Management 18(4) 761-768. Tom G. Garibaldi B. Zeng Y. & Pilcher J. (1998). Consumer demand for counterfeit goods. Psychology & Marketing 15(5) 405-421. Wilcox K. Kim H. M. & Sen S. (2009). Why do consumers buy counterfeit luxury brands? Journal of Marketing Research 46(2) 247-259. Yoo B. & Lee S. H. (2012). Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each. Journal of Business Research 65(10) 1507-1515. [...]

Order Description:

I wrote my thesis proposal and submitted it to the supervisor, however there is weak part has to rewrite in one page because it is not clear

Subject Area: Marketing

Document Type: Case Study

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $20

Words 550

Pages 2

Completed in 3 days

Expert mtaalam

Client Review

High level of academic writing Follow the instructions Before the deadline


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