BURBERRY CASE STUDY

Their products are all British styled. Their first product was the Garbadine, and then later was the trench coats which were then followed by the summer runway where Burberry shared their full experience of the fashion show. Burberry products ranges include womenswear, menswear, children, beauty and accessories, with accessories being the leading seller, particular the Burberry scarf (Burberryplc. com, 2018, pg. Burberry started in England and has expanded to numerous regions such as Asia Pacific, Middle East, Europe, India, Africa and America. E-commerce has enabled the company to sell their products online. This has ensured that consumers can request products at their home comfort. SWOT analysis Strength Burberry for the past 150 years has grown. Started in England with Garbadine but the company has diversified its products.

For instance, they have included apparels such as accessories, makeup, attire, eyewear, shoes, and handbags. Currently, there has been an increased demand for luxury products, and Burberry is considered too unique to satisfy the customer’s needs. Burberry can diversify their products and ouster their competitors. Burberry also has a potential of entering into new markets which will expand their market share and thus increase their revenue. Burberry also boasts a high number of employees who work to deliver on the commitments of the firm. Burberry is re-energizing their brand that goes hand in hand with fashion and also by diversifying into transforming leather goods and products. html#tabbedcontentitem_2 [Accessed 15 Oct. Gasparini, R. Burberry's Marketing Success. Accessed on October 15, 2018 from berrfile:///C:/Users/User/Downloads/BuryUpdate2017.