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International Marketing (Example)

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Burberry Brand Line Name Institution Level Date Burberry Market Perception Burberry gained its market applause in the 1880s when it strongly hit the market leaving a number of consumers delighted on its quality products which had unique taste of pure cotton and to be precise breathable and full of aeration. This brand has been in the market for over 22 years making it known and recognised by almost the entire world. Through the use of the apple company the CEO of Burberry knew so well how to do her marketing through various ad videos which of cause had highlight of meaningful information below it. The marketers of this specific brand knows exactly what the consumers want to see and though the strategic marketing they have worn very many people in the market arena; additionally a number of people are also having interest in researching about the Burberry and this future may deem dark as the competitors might take note of the changes and use it to strengthen their marketing. The changes might also bring in imitations of their products which can closely sell in the dark market leading to a lot of loss in the intended revenue. This shall be quite unfortunate as the market is always unpredictable and changes do take place day in day out. References Douglas S. P. & Craig C. S. (2011). Convergence and divergence: Developing a semiglobal marketing strategy. Journal of International Marketing  19(1) 82-101. Gummesson E. (2011). Total relationship marketing. Routledge. Jordan T. Garland J. J. & Owusu-Nyamekye D. (2014). GLOBALIZATION AND INTERNATIONAL OUTSOURCING TRENDS IN AN EMERGING POWER: THE CASE OF INDIA. Journal of Global Intelligence & Policy  7(13). Moore C. M. & Birtwistle G. (2004). The Burberry business model: creating an international luxury fashion brand. International Journal of Retail & Distribution Management  32(8) 412-422. [...]

Order Description:

Answer following questions : 1. How is Burberry perceived in the market place? How does the present image compare to the past and the factors which made the brand successful? 2. As the new CEO, what would be your biggest challenges and what would you focus on? 3. As the world globalizes and the quality of production in the outsourced factories improves, does outsourcing production still have a serious negative impact? Is the “made in Britain” label critical to keep the luxury status? 4. What are the operational and marketing changes Burberry can make? What are the potential future impacts of company’s actions on Burberry’s position in the market? WILL NEED IT BY TUESDAY (12/19) AFTERNOON Must use quantitative and qualitative information from case study reading

Subject Area: Marketing

Document Type: Dissertation

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $40

Words 1100

Pages 4

Completed in 17518 days

Expert Samsville

Client Review

Tried but it was not college level writing.


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