Panera company case study

Some of the competencies include the following. The company has a strong marketing effort which it implements through its marketing strategies. It can capture a lot of customers in the market and retain them. The Panera Company believed that their first visiting customers would be retained from the experiences they will get from the outlets. Additionally, the organization also implements other marketing strategies such as giving the consumers a good customer experience and considering the use of social media and the internet in marketing. Moreover, the company also has customer satisfaction and feedback programs that ensure the customers receive the value of their money. The company also raises customer expectations to attract more customers. Another competency is the availability of human resources.

The organization has quite many qualified employees who are dedicated to do their best in the organization and work together to reach the ultimate goal of the company. Panera competitive advantage The company has many competitive advantage which will be analyzed and discussed following the VRIO framework. The organization focuses on creating good relations with the customers by serving them with the right quality and applying other strategies to gain their loyalty. The company also has a broad franchise base. It is widespread in the market giving it an opportunity to make more sales and capture a larger market base. The company has intentions to grow in more than 2000 locations which will improve it significantly. Additionally, it has a significant source of revenue which it collects from the numerous outlet in different locations.

The company also has a competent production unit comprised of skilled and well-trained employees. They participate actively in the creation of high-quality products and services that gives customers satisfaction. This has created a high value to the organization since its reputation, and customer experience is profoundly influenced. The Panera Company also saw the needs of a casual-dining experience or a fast food experience where the customers could be served very fast. The company also provided and created an ample environment for the customers to enjoy their meals. This has also been achieved by the creation of a talent pool which comprises of well trained and qualified employees. It also focuses on employee motivation through rewards and the creation of a good work environment to achieve their best.