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Marketing Case Study Paper (Example)

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Name: Professor: Course: Date: Case Study Analysis Introduction Paramount company is a multinational entity; having affiliate market shares from a global perspective. The company deals with the manufacturing and the sale of various lines of products. These include health products household cleaning products beauty products as well as personal grooming products. In regards to the grooming products which also include the manufacture of shaving razors Paramount entered the non-disposable razor market back in 1962 (John & Heather 3) and has portrayed a continuous and competitive growth and performance since then. The company prides itself on two major razor brands; the Paramount pro and the Paramount avail which are positioned in the moderate and the value brand categories in the market especially the US market. The introduction of the paramount pro shaving razor improved the consumer’s shaving experience making it lead in the market for a long time; considering the the best cosmetic results. Concerning the branding of the new razor the company should consider the Clean Edge by Paramount product name. This is effective since the focus should be more on the new brand and not the company name that is already well established. This will also give the consumers a perception of a change for the better from the company. Finally in regards to the marketing budget it should align with the chosen brand positioning strategy which in this case is the mainstream strategy. With this budget of approximately $42 million per year (John & Heather 6) the company will be able to develop and take a right brand position that will see Clean Edge by Paramount through the product lifecycle or even prolong the lifecycle. Work cited John A. Quelch. & Heather Beckham. Clean Edge Razor: Splitting Hairs in Product Positioning. Harvard Business School. 2011 (1-10) [...]

Order Description:

Read the case thoroughly and write the paper based on what is being asked.

Subject Area: Marketing

Document Type: Dissertation

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $45

Words 1375

Pages 5

Completed in 3 days

Expert Jim K

Client Review

Great. work.

Positive
12.21.2017

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