Name:xxxxx Tutor:xxxxx Title : Service Sector Market Institution:xxxxx @2017 Service Sector Market on Retail Executive Summary Retail is one of the growing sectors in many economies of states in the world and it has now emerged as the dominant sector.The marketing direction in this industry had taken significant gains after 1950 in most countries in the west.New perspectives oriented on the sector had influenced players in the market and retailers begun to undertake planning techniques in retails that would help them be able to offer the new services efficiently. The scope of marketing in the retail sector should the under the framework of service marketing. The marketing strategy performed in this case is a determination of the area of selling in the retail sector which is the part that sets image and personality for details on the consumer's mind. Introduction Retail marketing has become among the most prominent emerging that the company employ measures that will ensure it's youth base popularity does not decrease but continues to grow. Addition of new processes is needed that will provide smooth running if they go on to introduce the new tailored service. References Bezrukova T. Stepanova Y. Busarina Y. Yakovleva E. and Subkhonberdiev A. (2015). Diversification in the Field of Furniture Retail of Russia. Mediterranean Journal of Social Sciences. Bloemhof B. (2017). Assessing consumer benefits in the Ontario residential retail natural gas market: Ontario residential retail natural gas market: Why marketer entry did not help. Energy Policy 109 pp.555-564. Domegan C. and Bringle R. (2010). Charting Social Marketing's Implications for Service-Learning. Journal of Nonprofit & Public Sector Marketing 22(3) pp.198-215. Duggal E. (2015). Retail Store Service Quality: Insights from Indian Retail. Drishtikon: A Management Journal 6(2). Pluta-Olearnik M. (2011). Internationalization of the Service Sector - Marketing Approach. Folia Oeconomica Stetinensia 10(1). [...]
Service Sector Marketing How you may structure the report Title Page This page should include the title of your report, the module name and code, your student ID, and the word count. Executive Summary An Executive Summary – or Abstract - is not an outline or overview of your report, it is a summary of it. This means that you should summarize the report – including your key conclusions – in a clear and concise manner. The Executive Summary should ideally not exceed 250 words. Table of Contents Chapter titles and page numbers. 1. Introduction Explain the purpose of the report and briefly introduce your company/organisation/event and the services/experiences they provide. (Note that you can develop your discussion of the service provision and its core elements in a separate chapter). 2. Service Provision and Service Elements Explain the service/experience your organisation/company/event provides, and the elements of the service/experience. (Note that this can be explained in the Introduction – it is up to you if you want a separate section for this part). 3. Target Markets Explain what target marketing and segmentation are, and why it is important to understand different customer segments. Then discuss the target markets and segmentation for your company/organisation/event, with particular emphasis on the core market(s). 4. Promotion Explain and discuss what promotion is. Then analyse two ways of promotion used by your company/organisation/event and discuss how these align with the target market(s) and evaluate if the promotion is suitable (e.g. its benefits and drawbacks). 5. Conclusion Tie your work together and summarize the key points of the report. If applicable, you may give recommendations. 6. Reference List List all sources you have used in alphabetical order, according to the Harvard referencing system. Note that we will discuss referencing, plagiarism and critical thinking in the weeks to come.