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Walt Disney Student’s Name Institution Affiliation Date Walt Disney Walt Disney’s public relation aims at offering its visitors and viewers excellent customer services despite facing numerous challenges. The current issues facing the company involve matters of customer satisfaction in areas of entertainment and service delivery to its millions of visitors seeking adventure at the Theme Park Empire. The company’s management strategy aims at providing an exceptional experience for the guests despite the high responsibility that is in demand to control the large crowds. Belleghem states that he company through the initiation of MyMagic+ program which is a radio frequency band which allows guests to make purchases gain FastPast access to various parks. The program has led to an increase in attendance and visitors going for vacations in the visit the area daily (Mumpower 2015). Furthermore the organization in keeping up with the changing trends due to modernization aim to introduce advanced technology and equipment. In conclusion it will be suggestively for the company should encourage customers to customize the own vacations in the theme parks. Furthermore it should strive to restore excitement to its clients through increasing the efficiency in service delivery by increasing skilled staff members to control large crowds. References Henage C. (2016). 2 Issues Disney Needs to Address (CMCSA DIS TWX). Fool.com. Retrieved 13 July 2016 from www.fool.com Mumpower D. (2015). 6 Massive Problems with Disney's Theme Park Empire. Theme Park Tourist. Retrieved 13 July 2016 from www.themeparktourist.com Van Belleghem S. (2015). When Digital Becomes Human: The Transformation of Customer Relationships. Kogan Page Publishers. [...]
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Disney’s: A Place for Fun or Hassle Many people are aware that Disney is a place for fun, but lately many have had a series of complaints and even a life-threatening situation involving a young kid. Disney have always had problems, but recent events have gone beyond their control causing a lack of proactive control within the public. These are just two articles that I review that provided information on how Walt Disney has been unable to control the media views within the past few years. Mumpower, D..2015. 6 Massive Problems with Disney’s Theme Park Empire. www.themeparktourist.com Henage, C.. 2013. 2 Issues Disney Needs to Address. http://www.fool.com/investing/general/2013/11/23/disney-needs-to-address-these-2-issues.aspx
Subject Area: Public Relations
Document Type: Personal Statement
