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Name Institution Professor Date Meal hero Introduction Meal hero is a Ghent founded food tech in Belgian that focuses on granting healthy lifestyles to the customers despite their busy schedules. Meal hero is acknowledged for its excellent food services which constitute of providing healthy and tasty meals to their customers in reliable and convenient ways. Unlike numerous other food restaurants globally meal hero goes an extra mile to ensure that their customers do not have to always cook at their homes since it offers frozen food ingredients delivery to their doorsteps. It only requires one to be in possession of a smartphone for them get all the information and inspiration they need to have about meal hero. With meal hero the question of what to eat is well catered for since with the much and readily available food information it becomes easy to decide after which one has to the world and everything is moving towards digitization if not automation then the business is in the market at the right time (Bohari et al. p13). Meal hero’s application of technology in their cooking system puts it in a strategic market position and also grants it a competitive advantage over the many manual cooking systems available. Being a unique business of its kind it would be therefore advisable to any interested investor to invest with meal hero. Works CitedBohari Abdul Manaf Cheng Wei Hin and Nurwahida Fuad. "The competitiveness of halal food industry in Malaysia: A SWOT-ICT analysis." Geografia-Malaysian Journal of Society and Space 9.1 (2017). Etter Vincent Matthias Grossglauser and Patrick Thiran. "Launch hard or go home: predicting the success of kickstarter campaigns." Proceedings of the first ACM conference on online social networks. ACM 2013. Steinberg Don. The Kickstarter handbook: Real-life crowd funding success Stories. Quirk books 2012. [...]
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Evaluate Mealhero mealhero from kickstarter from an investor’s perspective. Assess if it is potentially a good investment or not. Consider factors such as: The nature and attractiveness of the business opportunity basically does the venture address a clear need of a relevant market?, the uniqueness of the value proposition; the current and potential competition as in can the business attain a competitive advantage; the feasibility of the project; the adequacy of the resources available including funding. Please use simply business analysis tools such as porters 5 forces, marketing mix, swot analysis, 5 c`s, PEST, etc. And relevant references
Subject Area: Business
Document Type: Poetry Prose
