Acculturation is a process of exchanging ethnic features between two different cultures, that affects and influences on consumer buying behaviour, and consequently should be seen as a very important factor into organizations' marketing research, strategy, planning and execution. This research tries to critically analyse the way the acculturation process influences and influences on ethnic minority group and local human population. It is based upon a comprehensive bibliographical research on marketing management to be able to build a consistent theoretical construction to be used as the basement of this studied subject matter area.
Toyota is one of the greatest automobile and ancillary companies of the world. To date, it sold more than 8. 5 million of its various transportation products across 5 continents. Apart from its main brain complex branch in Aiichi, Japan; it offers more than 6 research devices all over Europe, 7 specialized research items only in USA and three more in Asia. They have 52 manufacturing units spread out across the world.
Toyota was founded by Kichiro Toyoda in 1937 as a commercial vehicle developing company. Today it has grown to be on huge Toyota group comprising of 13 companies dealing in auto and ancillary sector.
Toyota is known because of its "Toyota Way" of control and management. Its two strong ideas are constant improvement and value for others. These guidelines enabled this business to be versatile at both technological as well as managerial front side.
