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Social Media Measurement

Social Media Measurement For this activity, you will be creating a Social Media Measurement & Monitoring Plan that can continually evolve and be updated. Using what you have learned from the Blanchard and Kelly texts, write a 1500-1800 word paper using APA 6th edition standards that plans for the measurement and monitoring of your selected company’s social media presence. Create a section in your plan for each social media platform that you will be measuring. To understand what to measure, you need to understand what you will be producing as far as content. Remember, you are working on a Brand Awareness Campaign for your selected business. The content you create, and platforms you select for this assignment, should reflect that goal. Repeat the above process with a section on monitoring the various social media platforms you selected. Include in the plan the frequency, reach and yield for each social media platform. The plan also needs to include an explanation of what you are monitoring and measuring, how you plan to do it, a rationale for why you are measuring and monitoring, and specific actions to successfully implement your business's evolving social media program. Required Text Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 10: Listening Before Talking • Chapter 11: Social Media and Digital Brand Management • Chapter 12: Real-Time Digital Support: Fixing Customer Service Once and For All Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and accessing social media ROI (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 8: Measuring Strategies for Increasing Revenue • Chapter 9: Breaking Down the Barriers to Social Media Measurement Content Criteria Identifies social media platforms. Thoroughly addresses measurement of social media platforms. Thoroughly addresses monitoring of social media platforms. Identifies frequency, reach, and yield for each platform and explains significance. Addresses specific plans for implementation. Writing and Organization Writing style is clear and concise. Tone is academic and appropriate for the content and assignment. Thesis statement is clearly articulated. Structure is logical, including an introduction, body, and conclusion. Flow is maintained by effective transitions. Rules of grammar, punctuation, and spelling are followed. Adherence to APA formatting requirements is evident. Research Criteria Sources are credible (preferably peer-reviewed), varied, relevant, and current (published within past five years); use of seminal work (e.g. Freud) is encouraged. Sources inform analysis, evaluation, problem-solving and decision-making. Includes required number of professional/scholarly sources. Addresses ethical considerations in research when appropriate. Required Text Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 12: Real-Time Digital Support: Fixing Customer Service Once and for All • Chapter 13: Social Media Program Management - Putting it All Together • Chapter 14: Creating a Measurement Practice for Social Media Programs Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and accessing social media ROI (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 10: Understanding the Dots That Need to be Connected • Chapter 11: Measurement Tool Review Required References Internet Success Hub. (2013, February 11). 24 metrics to measure social media ROI. Retrieved from http://www.youtube.com/watch?v=SsDWeipwsjE Kaye, L. (2013, September 9). Social marketing: Do you know where customers hang out online? Retrieved from http://contentlead.com/news/social-marketing-do-you-know-where-customers-hang-out-online?utm_source=rss&utm_medium=rss&utm_campaign=social-marketing-do-you-know-where-customers-hang-out-online Pam. (2013, June 23). 50 ways to energize your social media community & audiences. Retrieved from http://www.pammarketingnut.com/2013/06/50-ways-to-energize-your-social-community-audiences/ Rapp, A., Beitelspacher, L. S., Grewal, D., & Hughes, D. E. (2013). Understanding social media effects across seller, retailer, and consumer interactions. Journal of the Academy of Marketing Science, 1-20. Recommended References Kaske, F., Kugler, M., & Smolnik, S. (2012, January). Return on investment in social media--does the hype pay off? Towards an assessment of the profitability of social media in organizations. In System Science (HICSS), 45th Hawaii International Conference (pp. 3898-3907). Nair, A. & Sidhu, J. (2009). Social media for B2B marketing. B2Bento Whitepaper. Retrieved from http://www.b2bento.com/whitepaper/SocialMediaB2B.pdf Owyang, J., & Lovett, J. (2010). Social marketing analytics. [Slideshare file]. Retrieved from http://www.slideshare.net/jeremiah_owyang/altimeter-report-social-marketing-analytics Rishika, R., Kumar, A., Janakiraman, R., & Bezawada, R. (2013). The effect of customers' social media participation on customer visit frequency and profitability: An empirical investigation. Information Systems Research, 24(1), 108-127.
Social Media Measurement For this activity, you will be creating a Social Media Measurement & Monitoring Plan that can continually evolve and be updated. Using what you have learned from the Blanchard and Kelly texts, write a 1500-1800 word paper using APA 6th edition standards that plans for the measurement and monitoring of your selected company’s social media presence.
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Assignment ID
32812
Discipline
CREATED ON
June 25, 2016
COMPLETED ON
June 26, 2016
Price
$40
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