MCDONALDS SWOT ANALYSIS

In this case, an organization operates in two situations which are internal and the external. It is essential to analyze this environment for successful management Valentin, (2001: 56). Thus, a SWOT analysis refers to the process of examining a business's environment. It is a powerful tool which analyzes the strategic capabilities, deficiencies, opportunities, and threats. Companies such as the McDonald's apply the SWOT analysis approach to strategic management Valentin, (2001: 56). It is among the top ten global brands worldwide. Strong brand recognition implies that McDonald's can increase the amount of goods it produces and open new restaurants. Additionally, McDonald's enjoys economies of scale which is essential in reducing the cost operation. Weaknesses McDonald's mainly targets children. For instance, ‘Happy Meals' markets food products for young children.