The Japanese Steakhouse Experience

The targeted market consists of people with some disposable income that would have the purchasing power to buy the product. The creation of entertainment around the restaurant together with a fascinating ambiance gets the attention of the target market hence comes in handy as a package to market the product. The positioning approach of Benihana involves the setting up of a unique model across different market segments on a strategy towards winning consumer allegiance and loyalty. Benihana has positioned itself under the Japanese theme with a fantastic Shushi dining experience and staff offering entertainment for the targeted business persons and tourists. A restaurant that competes with Benihana requires the input of a strategy that will rival the customer base. The sharing of messages facilitates the capacity to effectively market a given product across different market segments.