SIDIAN WINES LTD BUSINESS PLAN

The major products produced and distributed by the company will be red and white wines. The main market for the company’s products will be clubs, restaurants, and lounges. Mission Statement Mission Statement: Provide the best authentic and inviting wines in the market for healthy lifestyles. At Sidiana Wines Ltd. Co, our mission is to link up with other people, mostly those individuals that are serious about living an organic lifestyle, consuming foods that are produced organically, and stay away from foods that are genetically produced and modified, take care of their bodies by exercising regularly, and love nature. This is due to the fact that many people are becoming health conscious and decide to take healthy decisions on what they consume (Bailey, 2014).

Many, especially alcoholic individuals, are becoming aware of the potential dangers of alcohol consumption. They are also indirectly influenced by the worldwide campaign against alcohol consumption. Wines do not leave hangovers as alcoholic beverages do. Therefore, the choice of wine as the product to be produced by the company was also influenced by this. More new wine companies are being formed all over the world. Threat of Substitutes Depending on the prevailing conditions in the economy, wines can either be cheap or expensive. Consumers worldwide have substitutes for wines. For instance, they can substitute wine with alcoholic beverages, such as beer and vodka, or nonalcoholic beverages, such as sodas. Moreover, many wine companies are substituting their grape wines with wine made from other fruits, such as apples and cherries.

This will in turn generate more profits for the company. The firm can also join hands with other wine businesses in other far regions to create a global market. Threats The company faces the threat of unfair competition from other competitors in the market. Such unfair competition includes unfair copying of the product mixes and flavors. Sales and Marketing Plan Strategic position for the beverages The most suitable strategy for the product offered by Sidiana Wines Ltd is the differentiation strategy. Segmentation It is essential to have a good understanding of the market target for the organization that messages will be addressed to. The firm’s variables for market segmentation can be defined in accordance to those of Leon Schiffman (Schiffman & Leslie, 2009).

Amongst them, the most relevant are age, level of awareness, cycle of the family, situations of the user and geography. In accordance to the stipulated variables, the segmentation of the market can be said to compose of those aged 21 and above, all genders, living in both urban and rural area, have knowledge of the brand, and whether they are buying for personal use or as a gift. The organization’s market can be segmented further through age and gender. As a result, the organization is placing more focus on this segment to ensure that they capture a whole array of new customers and consumers in the local, regional and international markets. Marketing Objectives Any market objectives for an organization need to be smart, measurable, achievable, realistic and time bound (SMART) (Duncan, 2005).

Therefore, to make sure that the major weakness of the organization’s brand is dealt with, the main priority of the organization should be to increase the awareness of the brand. Communication of an organization’s brand tends to make the consumers and customers develop a process that begins from action, awareness, desire and interest. Communication of the organization’s brand will be carried out on the market segments that have no prior knowledge of the products that the organization produces. The company will mitigate this risk by ensuring that they abide by all the legal requirements put in place on the producing and distribution of wines in the market, this is on both local and international markets. Another risk that may face Sidiana Wines Ltd is the risk of failing to get enough farm produce during the low farming seasons.

This risk is very crucial and should be taken into consideration as the farming industry has its lows and downs. Adverse weather conditions can affect the growth of the plants. To mitigate this, the company will have various raw materials suppliers. profitably and protects its financial investments ("Small Business Development Corporation", n. d). Marketing, sales and customer service skills involve the promotion of the organization’s products effectively to various customers. Exceptional skills in these areas ensures that sale are generated and thus contributing effectively to the firm’s bottom line. Communication is also a very key skill that is necessary for the implementation of the plan. [Online] Available at: https://www. smallbusiness. wa. gov. au/business-advice/starting-your-business/business-skills [Accessed 28 June 2018].