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 Wine De Asti Marketing plan Student name Professor Course title Date 1. Company’s target market ‘Wine De Asti’ is non-alcoholic beverage company that will target customers located in Atlanta city Georgia. The company will first introduce its brands of wine to the target the customers around Georgia up to a radius of 25 miles. The company is aware that targeting the customers requires a glimpse of their demographic features in terms of age education level income gender ethnic group. The 2011-2015 American Community Survey annual estimates shows that the median age of target population in Atlanta city Georgia is 33.4 years. The report by the same statistics indicates that the percentage of education attainment from high school graduates or higher in Georgia is about 89.0%. The median income level for the target population is $47 527. Georgia has a diverse ethnic group comprising of the natives foreign-born naturalized citizens of avenues that the company intends to use in creating public relations. For instance coca cola has excelled so much since it started sponsoring Olympics games in Amsterdam in the year 1928 and has continue to sponsor the event till now. The company has also collaborated with FIFA to initiate major football events such as world cup events (Harfmann 2015). Coca Cola has a Gold Sponsor of Cricket Australia and a major partner of the AFL club and NRL club. Wine De Asti Company intends to emulate this kind of sponsorship in order to create brand awareness. References Harfmann B. (2015). 2015 State of the Beverage Industry: Imported craft brews dominate growth. Retrieved from www.bevindustry.com Kotler P. & Armstrong G. (2010). Principles of marketing. Pearson Education. U.S. Census Bureau (2013). Community Facts - Find popular facts (population income etc.) and frequently requested data about Georgia community. Retrieved from: http://factfinder.census.gov/faces/nav/jsf/pages/community_facts.xhtml [...]

Order Description:

Write a three to six (3-6) page paper in which you provide the following information below. Operations Plan (1 – 2 pages) Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8. Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form - Click here for help accessing a specific page number in your eBook). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages. Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio. Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company. Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach? Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order? Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class. Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product? Describe your research and development activities and explain how they will contribute to the company. Technology Plan (1 – 2 pages) Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies. Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage. Management & Organization (1 – 2 pages) Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document. Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies. Format your assignment according to these formatting requirements: Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Subject Area: Management

Document Type: Poetry Prose

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $35

Words 1100

Pages 4

Completed in 14 days

Expert kipkirui goeffrey

Client Review

Second time working with him and I always get high quality work

Positive
12.07.2017

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