Strategic Knowledge Management Apple Inc Case Study

Document Type:Essay

Subject Area:Management

Document 1

Through strategic knowledge management, organizations can create and preserve skills needed during the most appropriate time. In the last couple of decades, there has been a sharp increase in output in the western economy (Boudreau & Lakhani, 2009). This trend has been evident from each country’s structural development and the look on its companies’ balance sheets. The drastic increase in the profitability is due to the creation of service-based companies that constitute of high knowledge resources. In this modernized organization, human intellectual and other knowledge resources receive a massive recognition in accounting records. Organizational learning helps the company to assemble all relevant information through its operation period in order to make better and advised decisions in future. As the company grows, it learns from its past mistakes, identifying its weaknesses and strengths based on its current performances (Boudreau & Lakhani, 2009).

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As a result over an extended period, a company will have created an organizational learning curve. The different organization produces varying learning curves over time, based on their individual company’s ability to create new helpful knowledge. The uniqueness originates from the fact that each one of them has a different organizational technology, structural improvements, and staff proficiency. today stands tall against its competitors (Dalkir, 2013). The critical factor towards the success is implementation worker participation and smooth collaboration between the workers and the management. The company is renowned for creating a working environment where each employee feels welcomed, free and comfortable to express their creativity ((Boudreau & Lakhani, 2009). The still, relaxed and friendly working conditions within the company offer an ideal atmosphere for socialization hence suitable for knowledge acquisition.

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There are numerous educational talks to departmental employees as well as to the management team; these talks aim at enforcing the need for knowledge management. Rejuvenated employees stay positive; positive culture maximizes creativity and knowledge sharing. These factors all together made Apple Inc. a corporation with minimal barriers when executing strategic knowledge management (Boudreau & Lakhani, 2009). Apple is among the few companies who don’t do any market research; they put all their trust on the ideas brought forward by the employees. The atmosphere jogs employees’ minds to utilize all their expertise and knowledge potential to deliver the best results. knowledge management structure has its mission and vision in mind. The primary goal of incorporating knowledge management was to achieve the maximum power of expertise and knowledge.

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Each employee has access to the critical knowledge through a single access window. The company’s leadership forms the epicenter of the knowledge management framework. They offer guidelines by aligning the knowledge management vision with the current company strategic goal. By analyzing its infrastructure, it’s able to align its business strategy with knowledge management strategy. The strategy also guarantees additional aspects ideal for the achievement of strong employee's support and collaboration ((Thompson et al. The company has a very superior IT infrastructure which is majorly set aside for knowledge creation. The company’s architecture and design for knowledge management is equally strong. The company has an expert system and data warehouses, this offer enough infrastructure leveraging for case-based creativity. Additionally, the company’s knowledge management implementation has fastened through external collaborations.

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Best case scenario includes its fruitful relationship with Motorola (Thompson et al. The overall success in implementing the strategic knowledge management design has a unique ability required when satisfying each of the four Nonaka’s four modes of knowledge creation:- Socialization By creating a very conducive environment for employees’ interactions, the company is able to boost the level of data collection via experimental trials. The interaction between its clients to find out emerging needs as well as interpreting external business signals. The social interactions within the company create numerous tacits information (Ruggles, 2009). The company uses various knowledge management tools to achieve the desired information design. There are data warehouses. The company employs Teradata and multiple-petabyte warehouses which have high analytical performances as well as ability to perform business queries intelligently.

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The company offers an easily accessible company intranet (Ruggles, 2009). The intervention is a favorable platform for sharing ideas right from your desk. The plan should evaluate the gap between where the company stands now and where it aims to be. There should be a clear strategy, outlined in a step-by-step analysis of how to achieve that. The approach should be made considering all factors. Knowledge plays a very critical role in the realization of the strategic development. The management needs to know all relevant details concerning their intended moves. A strategic marketing plan strengthens the overall performance through engagement by various company departments to determine the appropriate marketing procedures that need to be used to attain the set marketing goals. The contributions from multiple departments focus on collecting different marketing tactics, take past short-comings into account, and deliberate of new business changes.

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The success of the strategic marketing plan is purely dependent on available knowledge. The company management needs to understand its client’s behavior based on their demographics classifications (Hitt, Ireland & Hoskisson, 2012). The move is vital in determining the marketing tactics that will be most effective. Most businesses are unable to keep up with business sustainability requirements due to the high resources chucks attached to it. A sustainable business keeps sustainability principles in all its commercial decisions, promotes and provides eco-friendly products and has commitments on preserving the environment (Ruggles, 2009). Business adhering to sustainability principles are recommended and perceived as the mediator of economic-environmental solutions. The choice of creating a sustainable business depends on the idea that clients will support eco-friendly Companies.

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For this reason it is considered a benevolent investment to put money towards green products. achieved its competitive advantage by differentiating its products (Hitt, Ireland & Hoskisson, 2012). All its products are unique and innovative, and that’s why they have attracted a considerable customer loyalty. All its products are new innovations which offer customer satisfaction. The company’s product shares unique operating systems are software (Hitt, Ireland & Hoskisson, 2012). The interrelationship among its products encourages its initial customers to purchase new entrants. Creating an independent company culture helps significantly in eliminated distress caused by corporate change. Apple Inc. leadership changes from the former CEO Steve Jobs to the current CEO Tim Cook had significant distress in the company. There was a drastic change in the company culture.

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