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Thesis proposal (Example)

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Name Course Institution Date Title: Thesis proposal Abstract Counterfeit activities have continued to pose a threat to the genuine products in the global market. This has forced the original brand to work harder to protect her reputation hence the market. Counterfeit refers to the imitation of a genuine product to with a similar product closely resembling the original so as to deceive the potential users. The counterfeit products bear with them a counterfeit trademark identical to the genuine trademark. This confuses the potential buyers with the genuine goods. This proposal looks into variables rise and intention to buy counterfeit outcome of purchase of counterfeit luxury brand and the connected emotional outcome of purchases of counterfeit luxury brand. Literature review The researchers looked at the intentions of customers to buy a variety of products (Kibler 2012 p. 54). They considered psychological believes of buyers attitude pertaining counterfeit their readiness to risk alternative revealed the relationship between the two. It shown that there is positive effect of counterfeit on the genuine brand. Therefore existence of counterfeits worked best for the genuine product. References Festa  E. & Hansen  O. (2009). Elgin/Franklin: What Could We Have Done Differently? Offshore Europe. doi:10.2118/123681-ms Kibler  M. (2012). The Master thesis of Moshé Flato. Conférence Moshé Flato 1999 177-184. doi:10.1007/978-94-015-1276-3_13 Kirmani  A. & Rao  A. R. (2014). No Pain No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality. Journal of Marketing  64(2) 66-79. doi:10.1509/jmkg. Qian  Y. (2011). Counterfeiters: Foes or Friends? How Do Counterfeits Affect Different Product Quality Tiers? doi:10.3386/w16785 Sihvonen  A. Hietanen  J. Tikkanen  H. & Mattila  P. (2016). COUNTERFEIT AS ADVERTISING: EXPLORING THE BENEFITS OF COUNTERFEIT FOR LUXURY BRANDS. doi:10.15444/gmc2016.04.04.02 Žmuk  B. (2017) Are Publicly Available Online Businesses Lists Appropriate to be used as Sampling Frames in Croatian Business Surveys? Business Systems Research Journal  8(2). doi:10.1515/bsrj-2017-0014 [...]

Order Description:

proposal for thesis i have the summary of literature review and you will write the proposal

Subject Area: Marketing

Document Type: Case Study

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $45

Words 1650

Pages 6

Completed in 1 day

Expert gudluck

Client Review

as usual, high quality writing in a limited time before the deadline. also, perfect communication and follow the instructions well.


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