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Rhetorical Analysis (Example)

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Name Institution Course Date Rhetorical Analysis: Compare and Contrast Advertisements Introduction Advertisement is a strategy that is used by majority of companies to make their products public. The purpose of an advertisement is to catch the attention of potential customers and luring them to purchase the product. For an ad to serve its intended purpose it should be done in a manner that attracts the attention of the target audience it drives the message home and effective in that the target audience can relate to the information being the Australian ad. The German advertisement represents dirt as something evil and not appealing evil causes harm to the people around it and seems difficult to eliminate it however the advert shows that with the use of the vacuum cleaner every person despite their age can enjoy cleaning in order to eliminate the dirt ‘evil’ around us. This advert captures the whole attention of the consumer and ensures that the consumer relates to the problem being solved hence they find reason to purchase the product. Work cited http://www.youtube.com/watch?v=aGb8pMleY6whttp://www.adweek.com/adfreak/Ig-vacuum-cleaner-great-sucking-bikini-model-fat-137425 [...]

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Your rhetorical analysis asks that you analyze the effectiveness of two different ads (in this case the ads are both public announcements). Follow the overview and questions below. You will find there the essentials of the assignment. Overview Advertising messages appear on TV, on the radio, through the mail, on the Internet, on the windows of our car, and more. Although many of these ads fail to attract our attention, the more brilliant advertisers can influence what we buy, how we eat, how we exercise, what clothes we wear, and what we value. Their influence can be traced by analysts who measure the effectiveness of such ads. Studies show that humans make purchases or change behavior in response to persuasive ads. Mindful of this advantage, advertisers carefully calculate the way they create ads and how to best reach the target audience. To become better at defending ourselves against such control of our lives, we need to be equally attentive to the way ads are designed and how persuasive they are. This rhetorical analysis assignment is intended to determine the persuasive techniques of two ads. Neither is designed to make you buy a product, but each intends to raise your awareness of a problem. Of course, once you identify the elements that make such an ad effective, you will be equipped to analyze other kinds of ads. For your analysis you will need to consider the following: Target Audience: Who is the audience? How does the ad fit the particular needs, wants, desires of the audience? How does the ad answer questions the audience might have? How does the ad meet requirements of good (effective) communication? What elements go into the ad that stimulate the targeted audience? Does the title of the ad grab your attention? What details make you watch the ad? or stop watching it? At what point do you become interested? Does the ad involve the audience's mind and emotions or just allow them to be an impartial observer? How does the ad present reason? How does the ad evoke emotion? Who does the ad use as the performer(s)? Does the use or lack of use of a credible person make the ad more convincing? Why? Does the ad focus any desire, need, want, or fear? Are these desires, needs, wants, or fears related to the message in the ad? Usually commercials use humor or sex to sell products. Why are both eliminated from these ads? Would the ads have been more successful if either was used? Why or why not? Does the ad offer information or appeal mainly to emotion? To what degree? Details of Visuals and Sound: What details does the ad use to catch your attention? What colors does the ad use--when and where? List the details in order of appearance in the ad. What music, if any, is used and what emotions does the music evoke? Does the lack of music affect your emotional response? What are the key words (either spoken or written) of the ad? How persuasive are the words and their message? Is the ad visually cluttered or simple? What is the effect of this spatial detail on your interest in the ad? Does the ad hold your attention throughout? If not, at what point do you stop listening or become bored. Does the ad have the appropriate amount of detail to communicate the message? Or is there too much or too little? Analysis Is the key message easy to find and understand? What is it? Does the ad encourage the audience to act? How? Is there any mystery that captures your attention? Does the ad address the mental needs and limitations of the viewer? Does the ad make you care to the point that you will remember the facts or ideas? Does the ad direct you to take action? What action specifically? "The "look" of the ad contributes to the image of the product. Ads for products appealing to wealthy customers (Cadillac, Audi) feature design elements that are consistent with that image, such as a 'refined' look or layout, cultured voiceovers, conservative typeface, well-dressed actors, rich sets, etc." (www.marketingpsychology.com What do you make of the ads in question? INTEGRITY, LOGIC AND BELIEF An ad can fail completely if it doesn't seem believable, logical, and honest. Ads that seem trustworthy project a feeling of confidence in the message or in the company producing the ad or message. "A good example is the way in which Tylenol addressed the issue of the safety of its bottles. The company was honest with the public about the problem, offered logical methods to identify tampering (broken plastic seals and wrapping), and made a believable argument that the new process guaranteed safety. A product, which makes outlandish claims ("cures ailments from your head to your toes"), or presents arguments that are not logical ("the Yugo performs better than the BMW") will create distrust. The buyer's loss of trust in a product is a knife in its heart. ("Try the AbBomber -- exercise just 10 minutes a day and lose 20 pounds in 20 days!")" (www.marketingpsychology.com WRITING ASSIGNMENT A rhetorical analysis is not as difficult as it sounds. Your assignment is to compare and contrast two ads from two different countries, for the Dirt Devil and LG (Dyson). You will analyze the effectiveness of each. Ultimately, your paper will decide which of the ads is more effective for its audience. What is the message? What can the consumer expect from the Dirt Devil and LG, given what the ad represents? In the end, I would like for you to support your opinion with specific, sensory detail taken from each ad using the questions below to guide you. Remember, your opinion is based on your analysis of each ad. Compare them point-by-point to reach your opinion about which is more effective and then use those points to convince your reader that your opinion is valid. Look at the chapter in your text for examples of organizational outlines--the one on the left is the better of the two. for your comparison/contrast paper: Compare and contrast two commercials for the Dirt Devil from different countries: germany: www.youtube.com australia: http://www.adweek.com/adfreak/lg-vacuum-cleaner-great-sucking-bikini-model-fat-137425

Subject Area: Literature

Document Type: Reports

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $15

Words 550

Pages 2

Completed in 1 day

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great job, thoroughly impressed!

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11.01.2017

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