8 Ps of services marketing

Product is the ‘thing’ that is being sold, substitute products, and competition. Price determines the profit margin of the services and also gives a bearing of many other marketing decisions. Promotion is the manner in which the company markets its services. The place where the services are made has a great role in the product, promotion, and price. The people delivering the services influence the way customers rate the services (Smith, 2012, p. Marketing in tourism is very different since the customer buys a series of services but at the completion of the tour, he is left with little concrete value (Jones, 2010, p. The initiatives for marketing, in this case, need to focus on the values of the memories and make it be accessed easily.