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Literature review (Example)

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 Title: Name: Course Title: Professor’s Name: Date: Abstract Luxury brand development has been for years a reserve of a few highly rated Indi duals and companies across various industry segments including but not limited to luxury beauty and cosmetics such as Gucci CK Tommy Hilfiger e.t.c alcoholic beverages such as King George V Johnny walker e.t.c automotive such as rolls roys jaguar e.t.c. Due to information overload the existence of these brands is no longer a secret and everyone in the society is now aware. That leads the researcher on a path of discovering the real reasons why customers purchase counterfeits of the above luxury brands. Key Words Luxury brands counterfeit original ethics purpose identity reputation quality price attitude society counterpart. Introduction: Preference on counterfeit luxury brands by customer has become a common phenomenon across the world the tag of war between counterfeit and original luxury brands is a of Luxury Goods. Procedia Economics and Finance  30 720-729. doi:10.1016/s2212-5671(15)01321-0 Stravinskiene  J. Dovaliene  A. & Ambrazeviciute  R. (2014). FACTORS INFLUENCING INTENT TO BUY COUNTERFEITS OF LUXURY GOODS. ECONOMICS AND MANAGEMENT  18(4). doi:10.5755/j01.em.18.4.5739 Strehlau  S. (2012). Brazil: Luxury and Counterfeits. Luxury Marketing 245-260. doi:10.1007/978-3-8349-4399-6_14 Wagner  U. Lee  S. Kleinsasser  S. & Jamsawang  J. (2012). Luxury Goods vs. Counterfeits: An Intercultural Study. Luxury Marketing 223-244. doi:10.1007/978-3-8349-4399-6_13 Wang Q. & Liu M. (2016). EXAMINING THE INFLUENCE OF CULTURAL EXPERIENCE ON CONSUMERS' AUTHENTICITY EVALUATION OF LUXURY BRANDS. doi:10.15444/gmc2016.06.05.06 Wang  Y. & Song  Y. (2013). Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands. Journal of Global Marketing  26(4) 173-187. doi:10.1080/08911762.2013.804618 Wilcox  K. Kim  H. M. & Sen  S. (2009). Why Do Consumers Buy Counterfeit Luxury Brands? Journal of Marketing Research  46(2) 247-259. doi:10.1509/jmkr.46.2.247 Xiao  S. H. (2007). Trick or Treat? An Examination of Marketing Relationships in a Non-Deceptive Counterfeit Market. SSRN Electronic Journal. doi:10.2139/ssrn.985886 [...]

Order Description:

i will upload: 1- the question 2- the guide which should be follow 3- examples 4- 20 articles 5- word document which should we write in note: we will review the factors which affect the counterfeit purchase. then find out which factor doesn't study to become the research question to new research.

Subject Area: Marketing

Document Type: Case Study

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $75

Words 3300

Pages 12

Completed in 4 days

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