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Report on Starbucks By [Name] Course Tutor Institution Department 11th October 2017 1.0 Table of Contents 1.0 Table of Contents 2 2.0 Executive Summary 4 3.0 Introduction 5 4.0 Starbucks Company external analysis 7 4.1 Industry Overview and Analysis 7 4.2 Porter’s Five Forces Analysis 9 4.2.1 Threat of New Entrants 9 4.2.2 Threat of Substitutes 10 4.2.3 Bargaining Power of Consumers 11 4.2.4 Bargaining Power of Suppliers 11 4.2.5 Competitive Rivalry 12 5.0 Internal Analysis 12 5.1 Strategy Analysis 13 5.2 Operations administration Strategy 16 5.3 Business model analysis 18 6.0 Literature Review 20 7.0 Summary of previous studies 23 8.0 Differences between Starbucks Australia and Starbucks U.S.A 24 8.1 Location Number of Stores and Strategic positioning 25 8.2 Marketing Techniques 26 8.3 Annual sales and Revenue 29 9.0 Recommendations 31 10.0 References 32 2.0 Executive Summary The coffee industry has been a growing industry within a variety Previte J. 2013. Consumer behaviour: Buying having being. Pearson Australia. Starbucks Coffee Australia. (2017). Starbucks in Australia | Starbucks Coffee Australia. [online] Available at: www.starbucks.com.au [Accessed 12 Oct. 2017]. Stead J.G. and Stead W.E. 2016. Spiritual Capabilities: Keys to Successful Sustainable Strategic Management. In Spirituality and Sustainability (pp. 89-103). Springer International Publishing. Taecharungroj V. 2016. Starbucks’ marketing communications strategy on Twitter. Journal of Marketing Communications pp.1-19. Tier M. 2017. How to Spot the Next Starbucks Whole Foods Walmart Or McDonald's BEFORE Its Shares Explode: A Low-Risk Investment You Can Pretty Much “Buy-and-Forget”—Until You Want to Retire to Florida Or the South of France. St. Martin's Press. Trinh G. Romaniuk J. and Tanusondjaja A. 2016. Benchmarking buyer behavior towards new brands. Marketing Letters 27(4) pp.743-752. Virgin M. 2016. CHEERS! STARBUCKS STRATEGY IN ITALY AND THE GLOBAL MARKET (Doctoral dissertation University of Oregon). Wen S. 2016. Marketing strategies: Starbucks in Australia. Wong V. 2014. Starbucks Has An Australia Problem'. Businessweek. com. [...]
Order Description:
PLEASE SEE THE ATTACHED FILES. FILE NAME SAMPLE ARE THE ASSIGNMENT THAT I HAVE DONE AND REMARKS THAT I HAVE GOT ON THAT. THE SECOND FILE NAME STARBUCKS IS THE FILE WHAT CAN BE DONE IN THIS ASSIGNMENT. REST YOU NEED TO SEE BASICALLY ASSIGNMENT IS BIG AND SHOULD BE COMPARING STARBUCKS COFFEE AUSTRALIA AND STARBUCKS COFFEE USA. THERE SHOULD BE GOOD COMPARISON AND HOW STARBUCKS AUSTRALIA IMPROVE AND DEVELOPE .
Subject Area: Project Management
Document Type: Proofreading
