Since the term 'auteur' was applied to film directors by the cahiers du movie theater journal in the 1950s, there has been much debate by film-makers and critics in regards to what makes an auteur and how accurate the word is when put on some directors. Federico Fellini, in a 1966 interview, said that Akira Kurosawa was 'the biggest living example of what an writer of cinema should be'(Cardullo, 2006, p. 49) and in this essay I would like to explore the exactness of this affirmation based on Kurosawa's period movies and how meaningful the term auteur is.
Honda proven an American subsidiary in 1959. The strategy of Honda was discussed in an annual record in 1963. The plan of the business was selling, not only for the motorcyclists but rather to everyone. The North american Honda engine company had made a technique to get started on making motorcycles open to the general public. The theory was to first add the smaller lightweight motorcycles to the united states.
By advertising to younger family members, Honda made a style of 'Meet the Nicest People on the Honda', they handles to be successful in setting up a demand for the light-weight motorcycle and they increased the sales from 1960-1965 by $76 500 000. The BCG survey exhibited that success of the Japanese manufacturers started with the growth of their own domestic market segments.