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Create Five Measurements

Create Five Measurements Identify and create a list of five measurement tools and explain how you would use these tools to measure the effectiveness of your organization's social media presence, social media strategy, and social media policies. Write an APA 6th Ed. formatted paper using Header-1s to identify each of the five tools and then your explanation for using each tool. Required Text Flynn, Nancy. (2012). The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential. • Chapter 10, Writing Effective Social Media Policies • Chapter 11, Content Rules are Critical to Compliance Solis, Brian. (2011). Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web • Chapter 22, Facebook is Your Home Page for the Social Web Content Criteria A minimum of five measurement tools are identified. A comprehensive examination of the tool's effectiveness vis a vis the organizations needs is presented. Writing and Organization Criteria Writing style is clear and concise. Tone is academic and appropriate for the content and assignment. Thesis statement is clearly articulated. Structure is logical, including an introduction, body, and conclusion. Flow is maintained by effective transitions. Rules of grammar, punctuation, and spelling are followed. Adherence to APA formatting requirements is evident. Research Criteria Sources are credible (preferably peer-reviewed), varied, relevant, and current (published within past five years); use of seminal work (e.g. Freud) is encouraged. Sources inform analysis, evaluation, problem-solving and decision-making. Includes required number of professional/scholarly sources. Addresses ethical considerations in research when appropriate Recommended References Auer, M. R. (2011). The policy sciences of social media. Policy Studies Journal, 39(4), 709-736. Retrieved from the University of the Rockies library. Gelms, J. (2012). High-tech harassment: Employer liability under title vii for employee social media misconduct. Washington Law Review, 87(1), 249-279. Retrieved from the University of the Rockies library How to write a social media policy - http://www.inc.com/guides/2010/05/writing-a-social-media-policy.html RSA Conference 2012 -- Social Media in Marketing and the Workplace: Legal and Regulatory Compliance - http://www.youtube.com/watch?v=MxabmPok4kc Social Business Readiness: How Advanced Companies Prepare Internally - http://www.slideshare.net/jeremiah_owyang/social-readiness-how-advanced-companies-prepare Social Media Disasters (or How Not Having a Social Media Strategy Can Hurt) - http://socialmediatoday.com/index.phd?q=SMC/37982 Social Media Dos & Don’ts - http://www.youtube.com/watch?v=KrTLiaJsVlA Social Media Policies http://www.slideshare.net/davefleet/social-media-policies-ebook Social media will change your business - http://www.businessweek.com/stories/2008-02-20/social-media-will-change-your-businessbusinessweek-business-news-stock-market-and-financial-advice The Geosocial Universe by JESS3 - http://jess3.com/geosocial-universe-2/ The Social Media Brandsphere - http://jess3.com/social-media-brandsphere/ Online book - https://online.vitalsource.com/#/books/9780745699103/cfi/0!/4/4@0.00:0.00
Create Five Measurements Identify and create a list of five measurement tools and explain how you would use these tools to measure the effectiveness of your organization's social media presence, social media strategy, and social media policies. Write an APA 6th Ed. formatted paper using Header-1s to identify each of the five tools and then your explanation for using each tool.
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Assignment ID
26265
Discipline
Type
CREATED ON
May 9, 2016
COMPLETED ON
May 10, 2016
Price
$30
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jameswanger99
December 1, 2016
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perfect
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Great writer!
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November 30, 2016
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