Wechat research

Document Type:Essay

Subject Area:Engineering

Document 1

It was launched in 2011 and by 2018, it was ranked as the largest standalone mobile applications in the world. WeChat is owned by the tech giant company known as Tencent in China and is majorly used as a mobile payment app, social media as well as messaging app. Additionally, WeChat can be used to read articles, access public services, share real-time location with individuals in one’s contact, and share moments and photos. Business Model of the Company Providing the Service In 2018, WeChat had a total of 1. 08 billion monthly active users with a total of one billion daily active users as of January 2019 (Statista, 2018). WeChat has a market penetration of 79% in China and is responsible for 34% of the entire mobile traffic in the country (Iqbal, 2019).

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Demographic report reveals that the majority of WeChat users range from 26 to 35, a shift from 18 to 25 in 2015 and 2017 (Graziani, 2018). However, there is also an increased proportion of users between the ages of 36 and 50 as shown in the graph below. (Source: Graziani, T. (July 4, 2018). WeChat censors any images or texts that are considered sensitive. This also applies to spreading rumours and terrorism and one remains responsible for any content shared (WeChat, 2018). Any vulgar and sexual content cannot be shared on the app. The relationship among users of WeChat does not necessarily have to be reciprocal. That is all dependent on the user. The price of advertisement is determined according to the number of 1000 viewers and in most cases, this is a minimum of 50,000 RMB (Chen 2017).

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WeChat makes use of a WeChat Index to help governments, companies and individuals to comprehend the real-time public topics, incidents and social issues that attract the most attention from the WeChat users. This enables individuals to know how best to advertise and also find business gaps and opportunities. Evaluation of the Tool for Marketing Purposes Social media is currently one of the best platforms for marketing one’s products and businesses. WeChat is a low-cost platform for marketing and business purposes. (April 17, 2017). Advertising on WeChat: a Step by Step Guide. Walk the Chat. Retrieved from https://walkthechat. com/advertising-on-wechat-moment/ Graziani, T. com/data/wechat-statistics/ Li, M. S. (January 10, 2018). How WeChat became the primary news source in China. Columbia Journalism Review. Medium.

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