Intellectual Property Rights Student’s Name Institutional Affiliation Intellectual property is any possession that directly comes from an individual’s creative as well as intellectual process. In the business sector intellectual property represents everything from technological equipment media to business structures and so on that one or a group of individuals rightfully own. Seemingly many business persons prefer owning full rights of their property since one’s possession my look quite similar like another’s. More so these business persons go to the extent of branding their property to reveal its uniqueness. Apparently dubious individual would want to exploit this opportunity in the sense that one may use another person brand to market his or her possession upper hand of becoming the senior users of the brand names. Moreover the trademark will effectively market the organization’s products to its direct consumers. Currently trademarks like Coca-Cola are the official symbols in identifying one’s business or products which fall under the statutory protection of trademarks. By this no second party will have the right to proclaim one’s brand or manipulate it to enjoy since these rights are bounded by law against any form of infringement. References Miller R. (2016) The Legal Environment Today. (8th edition). United States CENGAGE Learning Custom Publishing. www.internetlibrary.com Spinello R. A. (2007). Intellectual property rights. Library hi tech 25(1) 12-22. Rayna T. & Striukova L. (2008). Intellectual property rights. [...]
Case Analysis for business law. I need completed by today 9/26/17 by 5 pm eastern standard time.. APA format and references and citations Burger King, the national franchise, is banned from opening a restaurant within 20 miles of Mattoon, Illinois. So, there is not a Burger King there; no problem, right? Not so fast! In the late 1950s, Gene and Betty Hoots trademarked the iconic name. Well, they trademarked it in Illinois at least. When the national company decided to open a chain close by, the Hoots sued and won their case. However, the national chain was able to keep the name Burger King, but the Hoots were also able to keep the name in accordance with the stipulation that the national chain could not open a store within a 20mile radius of the original store in Mattoon, Illinois. In a minimum of 500 words, explain the reasons why this decision was made, and discuss the significance of this case in U.S. trademark law jurisprudence. For this assignment, please find one article from the CSU Online Library that discusses intellectual property; elaborate on how the article relates to the Burger King case to support your answer. Identify the main issues with copyright and trademark in the article, and explain how these issues were either upheld or overturned. Cite any direct quotes or paraphrased material from the article. Use APA format.