Coca Cola strategic implementation

These managers have to put in place long-term goals so that the company has a direction to follow and it is easy to adjust to changes in the future. The Coca-Cola company is a large company that has its outlets in many countries around the world. Since (Gupta, 2011) it is a multinational company, its managers have to come up with strategies that are suitable for people that consume their products. Every country has its own policies, and the company has to adjust to these policies so that they can operate in these countries (Mokhov & Ryabukhin, 2018). Discussed in this work is the report on the Coca-Cola company on its strategies implementations and other activities they undertake in their day-to-day operations. Internationally, Coca-Cola has been the leading beverage manufacturing company.

No other company has been able to beat them down due to the strong foundation they put everywhere they initiate their existence. Since 1928, they have been the official sponsors of the Olympic games. They have been in partnership with over two hundred Olympic committees where they offer sponsorship to the teams (Mokhov & Ryabukhin, 2018). This is a great strategy that has enabled them to maintain their existence very strong. The core values of Coca-Cola are quality product provision, diversity, being accountable and integrity, leaders and having passion and collaborative spirit. The company has collaborated with other companies such as Chi limited and many others to ensure its growth (Foster, 2014). This is done after profound researches conducted by their team of experts and also consulting to understand the benefits that they will get if they join the other companies.

For instance, in the United Kingdom, there was the launch of fuzetea which is tea infused with ice. The product is increasing, and experts have predicted it will take the market soon. Coca-Cola’s sales growth rate has been declining recently as compared to companies such as PepsiCo. The quarterly earnings have also decreased. The company needs to change their tactics to capture the lost sales (Sundar, 2012). Due to the drops, there is a severe effect on return to equity for the company. The stock valuation indicates that the company is gaining slowly though better than the competitors. References Foster, R.  J. Corporations as Partners: “Connected Capitalism” and The Coca-Cola Company.  PoLAR: Political and Legal Anthropology Review, 37(2), 246-258. doi:10. 14529/iimj170410 Mubayi, S.