Student’s Name Instructor’s Name Course Date McDonaldization Introduction McDonaldization is a term coined by George Ritzer to designate how McDonald's restaurants offered a rationality model and served as an archetype for the other existing bureaucracies. In other terms the concept implies the search for maximum efficiency in a social setting that is increasingly diverse. In a Macdonalized society every task is rationalized to extreme levels. Rationalization refers to the act of substituting rules that are logically consistent with ones that are illogical or traditional. The following paper will offer tasks at LYFE. Conclusion In conclusion the concept of McDonaldization is apparent in the fast food industry. They have turned the yearning for efficiency into a desire that is universal. The restaurants offer customers meals that are not only cheap but also quick and inconvenient in exchange for their nutritional contents. The irrationality of the fast food outlets is revealed by the foods which rea extremely unhealthy with bland and average tastes. Nonetheless there are always long queues as people prefer the food due to quantity price and convenience. [...]
George Ritzer has identified four major characteristics of what he terms the McDonaldization of society. For this assignment you are going to do some observational research at a McDonald’s restaurant and Another fast food restaurant of your choice. At each location you are to observe and record examples of each of the four characteristics identified by Ritzer. Be as specific as possible. Pictures are welcome.