Relationship between Client and Advertising Agency

The perception created by a creative advert goes a long way to influence customers' attitude and preference towards a given product. Advertising Agency-Client Relationship The process of developing an advertising design requires the input of different resources that follow a step by step structure representative of the journey towards offering quality work for the client. The first step involves the briefing between parties to understand the product and better position the advert in resonating with the target market. Secondly is the knowing the objective of the advertisement. Thirdly is to undertake a research in the market about the inherent competition and the target audience. The essence of the creativity is to increase the demand for the product and enhance the competitive strategy of the organization in the market (Smith, & Yang, 2004).

The application of verbal elements and visual messages enhance the persuasive role of advertisement campaigns in influencing the targeted consumer to take on the product in the market. Conclusion In conclusion, it is imperative to note that with a good working relationship there would be the development of an impeccable advertisement. An appealing advert takes attention to the different features of a given demography that fascinates the customer base and impressive to the target audience. The development of a good relationship that is embedded on the need to subscribe on an objective of collectively advances the concept of trust and facilitation weighs in tremendous impetus in offering quality advertisements. Toward a general theory of creativity in advertising: Examining the role of divergence.