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Name Professor Course Date Challenges and factors influencing initial trust and behavioral intention to use mobile banking services 1.0 Introduction This research is very significant in the management of banking organizations and other financial institution. The topic provides different organizations with the ways on how to determine the attitude and perception of their customers as well as the reputation of the business. These project is similar to researches conducted in 2014 on expanding the understanding of mobile banking adoption by(Oliveira et al 2014) and 2007 characteristics of early adopters in mobile communications market (Mannukka 2007). Through the study businesses will be enabled easy penetration in the market. The research to be conducted will aid in filling the gap through formulation and expansion of a deeper understanding of the backgrounds of primary trust that empower customer behavioral which is responsible for the deliberate distribution of mobile banking services in the enhancing customer satisfaction. The study will also be useful to scholars who are undertaking similar research it will enable them to compare the results and establish the credibility of their research outcomes. Work cited Munnukka J. (2007) “Characteristics of early adopters in mobile communications markets” Marketing Intelligence & Planning Vol. 25 No. 7 pp. 719-731 Oliveira T. Faria M. Thomas M.A. and Popovic A. (2014) “Extending the understanding of mobile banking adoption: when UTAUT meets TTF and ITM” International Journal of Information Management Vol. 34 No. 5 pp. 689-703 Wu J.H. and Wang S.C. (2005) “What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model” Information & Management Vol. 42 No. 5 pp. 719-729. (Wu et al pp 719-729) Yu C.S. (2012) “Factors affecting individuals to adopt mobile banking: empirical evidence from the UTAUT model” Journal of Electronic Commerce Research Vol. 13 No. 2 pp. 104-121 [...]
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There is a sample research proposal paper in the attached document . Have to write 1000 word with in 3 hours with same content the sample paper . Include 2 hypothesis testing according to side headings.
