Name Course Instructor Date Panera Bread The Panera bread has gained a gain a massive position in the restaurant sector as a result of its multimodal strategies. The initial strategy of the Panera Bread is the realization that the priority of the consumers and his desire for a quality food and urgency of services. This strategy has facilitated the reposition of the Panera bread to initiate casual dining and fast food programs. –this branding gave them a unique completive advantage since the consumers had alternatives to choose from their variety of services. By branding adhere to the regulations in the might and desist from espionage the disclosure of confidentiality and trade secrets. This will ensure that play within the ethical and legal grounds. Work cited Top of Form Bottom of Form Top of Form Bottom of Form Bradshaw Ward and Joel Cammett. The Panera Bread Cookbook: Breadmaking Essentials and Recipes from America's Favorite Bakery-Café. New York: Clarkson Potter 2004. Print. Douglas Ron. America's Most Wanted Recipes: Delicious Recipes from Your Family's Favorite Restaurants. New York N.Y: Atria Paperback 2009. Print. Panera Bread Company. New York NY: Datamonitor 2000. Internet resource. [...]
Summary : How has Panera Bread established a unique position in the restaurant industry? How has Panera Bread’s unique position in the restaurant industry contributed to the firm success? What barriers to entry has Panera has Panera Bread created for potential competitors? What are Panera Bread Primary Sources of competitive advantage? What are the ways that Panera Bread can conduct ethical and proper forms of competitive analysis to learn about potential competitors entering the fast casual category?