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IS Strategic Analysis Paper (Example)

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Impact of Information Technology on Business Name Institution Affiliation Introduction From the Starbucks case study several recommendations have been outlined to help the company mitigate some of the challenges it is experiencing and further increase the profitability of the firm. Below are some of the recommendations that if applied effectively would result in the impressive performance of the business. Some of these recommendations have been implemented by other companies across the globe through Information Technology and the results have been a huge rise in overall performance of the firms. The selected recommendations from the case study include; From their 10-K's we can see that Starbucks invests very little in advertising and marketing initiatives. It would be recommended that Starbucks make significant investments in advertising and commercialization initiatives in the face of increased competition in the market. Under Starbucks international strategy such as Management Information System to aid in the execution of managerial duties firms can now listen to the complaints by customers and act upon them effectively through the Customer Relationship Management systems. All these systems have simplified how business is conducted and assisted firms to improve their profitability. References James S. & Rajendran L. (2013). Effect of public relation on customer loyalty with special reference to e-commerce portals. Journal of Multidisciplinary Research 5(2) 87. Köse U. & Sert S. (2015). Social media environments and their role on success of marketing processes. Bilgi Ekonomisi ve Yönetimi Dergisi 10(2). Rahimi R. (2017). Customer relationship management (people process and technology) and organisational culture in hotels: which traits matter?. International Journal of Contemporary Hospitality Management 29(5). Rizea R. D. (2015). Growth Strategies of Multinational Companies. Petroleum-Gas University of Ploiesti Bulletin Technical Series 67(1). [...]

Order Description:

I need 3-page essay without reference etc.. please read the instructions. i attached which all need it

Subject Area: Information Technology

Document Type: Reports

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $25

Words 825

Pages 3

Completed in 2 days

Expert Abigal

Client Review

Early delivery, excellent work !!

Positive
07.22.2017

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