Running head: NANDOS MARKETING MIX Nando's critical success factors and marketing mix Submitted by: Student ID: Tutor’s Name: Date: Table of Contents TOC \o "1-3" \h \z \u 1Nando's PAGEREF _Toc448697300 \h 32Nandos Overview PAGEREF _Toc448697301 \h 33Key market segments PAGEREF _Toc448697302 \h 34Critical Success Factor – CSF; PAGEREF _Toc448697303 \h 45Existing Marketing Mix 7 P's: PAGEREF _Toc448697304 \h 55.1Physical Evidence: PAGEREF _Toc448697305 \h 55.2Place: PAGEREF _Toc448697306 \h 65.3Price PAGEREF _Toc448697307 \h 65.3.1Psychological pricing:- PAGEREF _Toc448697308 \h 65.3.2Penetration pricing: PAGEREF _Toc448697309 \h 65.3.3Competition pricing:- PAGEREF _Toc448697310 \h 65.4Product PAGEREF _Toc448697311 \h 65.5Process PAGEREF _Toc448697312 \h 75.6Promotion PAGEREF _Toc448697313 \h 75.7People PAGEREF _Toc448697314 \h 76Future decisions PAGEREF _Toc448697315 \h 86.1Smart Objectives PAGEREF _Toc448697316 \h 86.1.1Product – Expand kid’s menu also gain family type 10% customer occupancy PAGEREF _Toc448697317 \h 86.1.2Price – to decrease 5% price to compete with various competitive price PAGEREF _Toc448697318 \h 86.1.3Promotion –12% increase in brand awareness image of the brand (Malmelin 2010). Understanding the wants and needs of customers give better data to enhance marketing procedure therefore better competitive advantages. From time-to-time the Changing patterns of desires and need to be assessed so that organizations can reposition themselves according to customers. ReferencesContogiannis E. & Williams A. J. (2011). Customer satisfaction amongst black customers in the fast food restaurant industry (Doctoral dissertation). Irwin R. (2015). Santam and Nando's: An advertising narrative of local humour local conflict local co-branding. Communicatio 41(4) 506-522. Malmelin N. (2010). Diverging responsibilities: reflections on emerging issues of responsibility in the advertising business. Business Strategy Series 11(1) 43-53. Pride W. M. Ferrell O. C. Lukas B. A. Schembri S. & Niininen O. (2012). Marketing principles. Cengage Learning. Uyanik S. & Topeli M. (2012). Development Fly Ash Utilization in Turkey and Contribution of ISKEN to the Market. In EUROCOALASH 2012 Conference Session I. CCP Production Management and Marketing Thessaloniki Greece. [...]
1. Present a clear overview of your chosen brand/organisation and identify key market segments. 2. Identify and prioritise critical success factors (CSF’s), plus targeted market segments, on the basis of market evidence. 3. Demonstrate an understanding of the individual components of your brand’s existing marketing mix. 4. In light of the key CSF’s and the target markets you have identified offer clear and reasoned justification on future decisions on each of the elements of the marketing mix (7P’s). 5. Present your essay clearly and creatively in the form of a formal business report, referenced using UWE Harvard as appropriate.