IT Infrastructure E Business and E Marketing Strategy

Conclusion…………………………………………………………………………. References…………………………………………………………………………. 8 IT Infrastructure, E-Business and E-Marketing Strategy Introduction According to Fil & Ryan (2014), statistics show that 74. 4% of the household in the United States reported use of internet. In the same year another report indicated that the use of mobile phones reached 7 billion (Chan, 2015). Middleware Technologies and merchant systems to facilitate online purchases/transactions Middleware is a vital E-commerce system that facilitates online purchases/transactions. In particular, middleware software technologies facilitate integration of backend enterprises services such as e-commerce-based ordering system that interfaces with either production scheduling system that in return ties-in to distribution, inventory as well as shipping systems (Rajput, 2014). With Middleware technologies in place, the following services are available to e-commerce systems; diverse client-side environment support such as ActiveX clients, Java clients and many graphical environments, decoupling of business logic, manages complex transaction flows, handles increased load of users.

Furthermore, middleware encompasses various products services and technologies such as access gateways, network and communication interfaces, database interfaces, application services (e. g. VoIP is an internet phone or an IP telephone whose acronym stands for Voice over the Internet Protocol. With VoIP capabilities one can easily make a call using a computer over the internet. With this and other communication software, one is able to make a remote access to a system and exchange messages, files, audio, video file formats with different e-business enabled merchants and enterprises. Among the current types of online communication tools is the interactive whiteboards. Though commonly used in education, it is not far-fetched truth that they will soon find their use in e-business. Good examples of web 2.

0 tool include and not limited to YouTube channel, hosted services such google maps, social networking, web applications such as spreadsheets, slideshows which are used by most business enterprise to make information, advertise as well as communicate. You tube and other web 2. 0 tools provide video sharing which incorporate entertainment, music videos, advertisements and information dissemination. iv. Web-based chats are easily accessible through normal browser. For example, Gmail has a chat feature in place currently that refreshes on regular basis. Today, many business enterprises easily utilize this e-strategy for advertising their merchandise due to flexibilities provided by the internet such as the out-put of web-based chats is HTML. v. Intelligence technologies These include technologies such as Ebay and Amazon Online shopping that provides customers with a platform to transact businesses conveniently, make orders and have the goods and services delivered to their door steps (Chaffey, 2007).